There will be some interaction with a salesperson when needed

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Besides that, Nike uses other channels, such as social media, digital, print and TV advertising, branded events and heavy sponsorship of athletes and teams. Therefore, marketing costs usually reach over $3.5 billion a year ($3,753 million in 2019). Nike customer relations The customer relationship is practically limited to self-service. The customer will check out the product in a store (online or offline), and buy and use it.


There will be some interaction with a salesper israel telegram data son when needed. In addition, there is an FAQ session on the website and customer support via phone, email or live chat. Nike also has Nike ID, which is a personalization service that brings Nike products closer to the customer's desires. Nike's revenue streams The company's revenue streams are sales of its products: footwear, apparel, equipment, and accessories. Total revenue reached $39.


117 million in 2019. Nike's key resources Nike key resources consist of: Physical structures : Five distribution centers in Memphis and others in California; Human resources: Nike Explore Tea Sports Research Lab, with more than 40 scientists working on innovations; Intellectual Property : Third largest design patent portfolio in the United States. Nike's key activities The main activity of the company is designing and developing the products.