How do user personas help in the customer journey?

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Other analyses
The average B2B buyer spends 57 to 70 percent of their purchase decision, yes, and the third stage of our opening funnel, before committing to a sales description, according to research conducted by the company's board of directors in partnership with Google.

A salesperson in a physical store wouldn’t dream of waiting to approach a consumer first as they walk up to the sales counter with their purchase in hand. That means it’s a good idea to be in front of your viewers and engage them denmark number data with your content marketing properties as early as possible, especially at TOFU.
HubSpot reports that 88% of B2B marketers use personalized content to engage customers at multiple stages of their marketing funnels. However, 65% aren’t sure what types of content are most effective. When it comes to content creation, they recommend relying on high-value, SEO-optimized written content like blog posts, eBooks, reports, and white papers filled with unique research.


The customer is everything, and if you don’t know who you’re talking to, why are you talking to them? Let’s explore ideal customer profiles and buyer personas as a way to confirm that your content is speaking to the customers moving through your funnel.
A perfect customer profile is a data-driven policy tool that clearly defines your best-fit buyer, which is used to align your marketing and sales teams, according to the folks at Hull’s Customer Data Platform. KPIs lay the foundation for successful modified messages and razor-focused moves that are aimed at a specific audience.

After you’ve figured out who you’re generating content for through ICPs, learn how to engage with them as individuals. Top SEO companies in India create buyer personas or articles about fictional characters that represent a defined category of your audience. There’s no industry-standard template or list of qualities a buyer persona should possess, but they tend to include a handful of these insights, often decided in a visually appealing one-sheet/slide format, embedded in a brand policy document.
Name
These are usually engaging and stylized. Think nicknames like Healthy Hailey for a new protein powder movement or CEO Sarah for a high-level decision-making buyer.

Occupation
This contains the job title, company size, and any other relevant information that may affect them as a buyer, such as income level.

Goals
These can be personal life goals or specialized goals. Some identities share a mix of both.

Demography
It contains the buyer's age, geographic location and education level.

Partners
For example, I’ve seen buyer personas include a list of products and services that this fictional character likes to use. This gives dealers insight into the brand that already resonates.

Summary
This is a brief one to four section bio about the person and their daily life, job duties, concerns, ideas, and why they might be involved with the brand. MedTech Momentum openly shares a template they use to create buyer personas in the medical device and knowledge space.