The optimal image size for the Instagram profile photo and highlight cover

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Just like your profile picture, Instagram highlight covers are automatically cropped to a circle. To lose as little of your original image as possible, a square source image is recommended.

Square: 1:1, 1080 x 1080 px

Display of the optimal image size for profile photo and highlight cover
The optimal Instagram image size for image postings
Most images in your news feed probably appear as squares. However, there are other ways to post your photo or video. In addition to the classic square post, you can also post your post in landscape or portrait format.

Different image sizes for Instagram formats in the feed
To get more attention, we recommend creating your post in portrait format. This means the post takes up more screen space and attracts more attention. To do this, when creating a new post, tap armenia whatsapp phone number the two small arrows at the bottom left after you have selected your image. Remember to have your image ready in the correct aspect ratio. Conversely, we advise against posting posts in landscape format, as they quickly get lost.

Instagram image sizes for posts:

Square: 1:1, 1080 x 1080 px
Portrait: 4:5, 1080 x 1350 px
Landscape format: 16:9, 1080 x 608 px
Image Nico Instagram
Tip: Make sure that important elements are placed in the middle of your image. This is because your post will continue to be displayed as a square in your profile feed. This means that the top and bottom parts of your post will be cut off.

The optimal image size for the Instagram story format
The Instagram story is a popular Instagram format that allows you to take pictures or short video sequences that are temporarily displayed on your profile. Since you can enlarge or reduce the selected content of the story as you wish, there are basically no restrictions here. However, it is an advantage if your story post takes up the entire screen.

You should also pay attention to the “safe zone”. When you post your story, your name and profile picture will be displayed at the top and the functions for writing, liking and sharing will be displayed at the bottom. There should be no important elements here, otherwise they will be covered up. This may be bearable in private, but it is of great relevance when you place advertisements.

Instagram image size for stories:

Portrait format: 9:16; 1080 x 1920 px

Optimal image size for Instagram Story format
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The optimal image size for the Instagram video format
In contrast to other formats, the Instagram video format is used less frequently. Formats such as stories or reels are usually more suitable - and are also preferred by the algorithm. Similar to the Instagram image format, you have three options for Instagram videos.

Instagram image sizes for videos:

Landscape format: 16:9, 1920 x 1080 px
Square: 1:1, 1080 x 1080 px
Portrait: 4:5, 1080 x 1350 px
We recommend using the square or – better yet – the portrait format to generate more attention. Create the thumbnail for videos according to your chosen image size.