This is now also available in Germany.

[tmonower958]

Netflix introduced its advertising-financed model at the end of 2022 - making it a pioneer in the video-on-demand platform (VoD) industry. The timing was relatively good, as large parts of the target group became (and may still be) quite price-sensitive due to world events at the time. After all, a subscription with advertising only costs a mere €4.99 per month. For comparison: the standard subscription now costs €13.99 per month, and the premium subscription is available for €19.99. So it's no wonder that the advertising-financed subscription has 40 million subscribers worldwide - an increase of almost 100% compared to January 2024.

Netflix Ads are offered as part of Microsoft Ads. This means that Netflix has become part of the Microsoft Search Network, which also includes Bing, Yahoo and MSN. What this means for you in concrete terms is that you can develop cross-platform campaigns that are displayed on both Netflix and the Microsoft services mentioned above.

Netflix Ads: Formats
For us marketers (or our customers), Netflix currently offers two main advertising formats: non-skippable pre-roll and mid-roll ads. Netflix points out that users will only see a few short commercials per hour. These should be integrated into breaks in the action that are as natural as possible so as not to disrupt the viewing experience.

The prices for advertising on Netflix (and other VoD platforms) have fallen significantly since their introduction, but are still relatively expensive. This is also because the number of spots is slovenia whatsapp resource relatively limited. At the beginning of the year, the CPM (cost per mille) of Netflix ads varied between $38 and $55, and prices started at around $65 per thousand views when they were introduced. Compared to other advertising systems - for example Meta (CPM around €6) - in-stream ads on VoD platforms are still very expensive.

Although advertising on Netflix is ​​still relatively new, the platform has announced some important innovations for 2024. For example, Netflix plans to introduce a new binge advertising format for global advertisers. It will work like this: after watching three consecutive episodes, the fourth episode will remain ad-free.

In addition, the integration of QR codes in US advertising was introduced at the beginning of 2024 to make the advertised products more tangible for viewers.

In addition, Netflix will offer live broadcasts in the future, such as WWE Raw (from January 2025), which will be broadcast live on Netflix 52 weeks a year. Netflix also recently acquired the rights to the NFL Christmas games. These live events offer us advertisers the opportunity to reach both ad-supported subscribers and members with standard or premium subscriptions in real time with in-stream ads.

We're excited to see how Netflix Ads continues to develop - especially with a view to next year. Netflix's President of Advertising, Amy Reinhard, has announced that the company plans to launch its own ad tech platform in 2025. This should be available worldwide by the end of 2025. When the time comes, you'll hear from us!