Marketing has changed a lot because of the Internet. It's like a whole new world out there! Lots of businesses need people who know about digital marketing. They use terms like digital marketing, online marketing, and SEO a lot. This is because more and more people are using the internet to learn about products and buy things. So, businesses have to be online too, or they'll fall behind. One big reason for this demand is that digital marketing lets businesses see how well their ads are doing. They can track everything and change things quickly if they need to. This is different from older ways of marketing, where it was harder to know if your ads were working.
Also, new technology and social media keep popping up. This means businesses need people who can use these new tools and come up with cool ideas to advertise. Because of all this, lots of people want to learn about digital marketing. They look for good Institutes or courses to teach them. These places help bridge the gap between what businesses need and what people know.