WS DATA

Modern CRM platforms come with numerous templates for creating and implementing sales processes. In Act! CRM , which also includes marketing automation tools, for example, you will find ready-made email templates that can be used to put together automated drip campaigns for lead nurturing. This ...

Depending on your goals, you can monitor different performance indicators to measure the success of your email marketing. Here are the most common metrics in email marketing:

Delivery rate: the percentage of emails that were successfully delivered to the people in your mailing list. For example, if ...

With a CRM solution, your customer knowledge is not limited to a few fields like name, phone number and date of last purchase. Instead, a platform like Act! allows you to visualize the entire customer journey so you can see exactly where a person is in the sales funnel.

These insights allow you to ...

As a salesperson, how can you get the attention of your superiors and demonstrate your competence and achievements if you never see each other in person? Remote sales professionals have to work even harder to get their performance noticed and recognized from above.

The boundaries between private ...

Marketing analytics automation uses technologies like artificial intelligence and machine learning to speed up routine tasks like these:

Collecting and processing data from different sources
Visualizing the collected data and creating reports
Extracting concrete, actionable information to optimize ...

The Corona virus is also determining our weekly this week. Alternatives to being in the office and events must be implemented quickly and creative solutions found.PR Blogger Weekly
Off to the home office – but how?
Linkedin_Homeoffice
Many companies are currently sending their employees to work from ...

The issues that concern people are often reflected in Google search queries. So it's no wonder that the Corona crisis is also changing our search behavior.

PR Blogger Weekly
Coronavirus changes everything – including Google search
Google Search Corona

Self-isolation, social distancing, solidarity ...

By intensively engaging with the topics, Sinnfluencers manage to create high-quality content for their target group. In contrast to many other types of content, this content is more long-lasting because it is primarily aimed at stimulating long-term thought and appreciating the commitment of various ...

How exactly this should be done in practice has not yet been finally clarified. However, some court decisions already provide indications as to how the presentation should be done and how influencers should behave.

Use employees as brand ambassadors
But it gets particularly exciting when employees ...

There is no such thing as "the" influencer. This personality trait - like all others - is expressed differently in people. But how do you become who you are? Some of it has to do with upbringing, others with the social or cultural environment that socializes you. Much of what defines us as a ...