How to Measure Your Email Marketing Success Metrics

[mouakter14]

Depending on your goals, you can monitor different performance indicators to measure the success of your email marketing. Here are the most common metrics in email marketing:

Delivery rate: the percentage of emails that were successfully delivered to the people in your mailing list. For example, if you send a campaign email to 100 people and it reaches 80 people, the delivery rate is 80 percent.
Bounce rate: the percentage of undeliverable emails and therefore the sweden telegram mobile phone number list opposite of the delivery rate. If the bounce rate is high, you should check whether all the addresses in your distribution list are up to date.
Open rate: the percentage of people on your email list who opened your emails during a given campaign.
Click-through rate (CTR): If your emails contain linked CTAs, the click-through rate indicates the percentage of people who clicked on a call to action.
Conversion rate: This metric, also known as conversion rate, indicates the proportion of people who performed the desired action.
Unsubscribe rate: the percentage of people in your mailing list who unsubscribed from your emails after a campaign.
Revenue per email (RPE): When running a sales campaign, the RPE value shows you how much revenue you generate on average for each person on your recipient list.
Email list growth rate: indicates how quickly your list is growing over a given period of time.
Forward rate: the percentage of people on your email list who forwarded a message from you to their contacts.
Return on Investment (ROI): Email ROI is not to be confused with revenue per email (RPE), as ROI takes into account all costs associated with an email campaign and measures its profitability and impact on the bottom line.