WS DATA

As an entrepreneur or small business owner, you want to know your business inside and out so you can make decisions and set strategies.

A SWOT analysis is a great tool that makes it easier to think about every aspect of your business's strengths, weaknesses, opportunities and threats.

The point ...

Have you ever wondered how many times a day you use your mobile phone to check WhatsApp notifications? If not, I can tell you that it's a lot, and this instant messaging application has become an essential means of communication for practically everyone.

In this sense, and in a context in which it ...

The number of communication channels is exploding. They offer the consumer an infinite number of possibilities for contacting your brand. In just a few clicks, they can find out information, read comparative reviews from other users on the web to find out more about you, your product or service. But ...

What is data storytelling?
Data storytelling is the art of making data speak . But what does that mean in concrete terms?

It’s about putting in place a strategy to get the most out of your customer data , at every stage of their lifecycle.

The goal of data storytelling is to transform your raw ...

The containment measures have led to many technical issues on the ISP side (mass creation of email accounts, unavailability of webmails, slowness, overloads, etc.). These difficulties have marked the cybersecurity managers of ISPs (who are fighting against spam in particular). When the lockdown is ...

Green is the new black?
What is Green Friday?
What is Green Friday?

Green Friday is an eco-citizen movement that was created in 2017 by a group of companies and associations to denounce overconsumption linked to Black Friday and to promote the responsible and sustainable economy, without guilt ...

Today's consumers expect personalization, and brands that use data-driven marketing campaigns to achieve this are seeing results.

In fact, your customers don’t just expect personalization, they appreciate it.

But taking a more personalized approach isn't just about giving consumers more of what ...

Are you using Salesforce Marketing Cloud but find the platform too complex and rigid? Are you looking for more autonomy and dynamism in managing your multichannel marketing campaigns? Be aware that the complexity of SQL queries and the cumbersome processes are not inevitable.

It may be time to ...

At the start of 2022, Actito participated in the webinar organized by the EBG on the theme "Mail Privacy Protection: what impact on Marketing effectiveness?".

Our experts Céline Branders , Jean-Philippe Godement & Bruno Oliveira , have answered the questions of the moment:

What will be the real ...

The European Commission announced on July 10 that it had adopted a new legal framework that once again legalizes the transfer of personal data from the European Union to the United States. More recently, the Norwegian Data Protection Authority took a radical and unprecedented step by prohibiting ...