In this sense, and in a context in which it is estimated ghana whatsapp number data 5 million that one billion users use this social network every day, how can you take advantage of this large number of users and convert them into potential customers?
Today, on the Open Digital blog, we teach you how to use WhatsApp as a digital marketing tool and maximize your benefits.
What is WhatsApp marketing?
WhatsApp Marketing
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WhatsApp marketing is a new digital marketing tool based on the use of this instant messaging application to send different types of content to users.
From commercial communications to content that adds value, WhatsApp allows you to send a variety of formats that will be ideal for generating loyalty with your audience and that will allow you to connect with them quickly and easily.
WhatsApp's emergence in companies' commercial strategy has been such that many even include it in their planning as another inbound marketing technique. In fact, more and more companies of all sizes are deciding to exploit all the benefits that WhatsApp has as a commercial tool, and a social network that offers so many advantages cannot be left out of the company's global strategy, don't you think?
WhatsApp Business, what it is and how to use it
WhatsApp Business is a part of this social network that is designed for companies to send commercial communications. Among its most notable advantages are:
Creating a business profile: This allows us to provide users with crucial information such as your business location, opening hours, and other channels through which they can communicate with you.
It allows you to create mailing lists: As with Email Marketing, this gives us the possibility of segmenting our audience to send them communications that are most closely related to their interests.
Automated responses: This allows you to provide a response to your client at times when you are not available to assist them personally.
Whatsapp Business API: Provides the possibility, among other advantages, of creating a chatbot to personalize and automate interactions with your audience.
What marketing actions can be carried out through WhatsApp?
You can use WhatsApp as a means of direct communication with your audience. This way, any questions, complaints or suggestions they may have can be answered directly, turning WhatsApp into another customer service center.
WhatsApp can also be very useful as an internal communication tool, since through this social network you can speak directly with employees, suppliers, distributors, etc.
Another great way to use WhatsApp is as a local commerce tool. This will allow you to offer products and services to the customers who are most interested in them and offer them interesting information such as delivery times, pick-up locations, etc.
Benefits of WhatsApp marketing in your business strategy
Low competition: Currently, there are few companies that are using WhatsApp as a marketing tool. This gives you a comparative advantage over your competition, as you will be able to communicate directly with your audience and be the only one in your market to do so.
Delivery confirmation: Thanks to the famous “blue check” we can know how many people have read or not read our commercial communications. This allows us to know how many users we are really reaching, or if, on the contrary, many potential clients have decided to block the arrival of our messages.
High return on investment: WhatsApp is currently free, so using it for commercial purposes does not cost us anything in money and can provide us with many benefits in the short and long term.
Reach and frequency of use: Nowadays, people spend hours using WhatsApp. In fact, according to a study by WeAreSocial, WhatsApp is the favourite social network for 87% of Spaniards.
This justifies the high amount of time they spend on it and how we can use it to communicate with our target audience and generate more potential clients.
No algorithms: For now, WhatsApp does not include algorithms that limit and order the reach of content. This is a great advantage because it allows you to be sure that the content you send will not be worse positioned than that of your competition and that it will reach your potential customers with total certainty.
Conclusions
As you can see, WhatsApp is a tool that offers you great advantages and that you should not forget when establishing your company's Digital Marketing strategy.
All you need to do is ask your customers for their explicit consent to use their phone number to send commercial communications, set your goals, SMART objectives and actions, and you'll be ready to start using this social network to sell more and better.
Don't forget to be sure of what type of content interests your audience and, as with any other communication channel, send them what really provides value and makes your brand appear as an expert source of information on the subject.
If you wish, with our Mentoring service you can also learn how to create a WhatsApp strategy and get the most out of this platform. At Open Digital, as always, we encourage you to take advantage of all the tools that digital marketing offers and catapult your company to success.