WS Data

Thanks to the real-time nature of various channels, many stakeholders turn directly to social media in times of crisis. Where does the crisis originate, and How do you ensure your organization's crisis management is in order? After reading this article, you'll be able to prepare your organization ...

If there's one social media channel where we at Eindhoven University of Technology can find our target audience for student recruitment, it's Instagram. More than half of Instagram users worldwide are under 34, and in the Netherlands, approximately 60 percent of Instagram users under 20 use it daily ...

Writing blogs, posting short updates, and creating videos. On the business platform LinkedIn, the focus is increasingly on publishing content. Not just for you personally, but also for companies and brands. Publishing content creates interaction, expands your network, and showcases your expertise ...

The Homegrown approach involves building your own influencer channel, with one or more influencers, and taking control of the channel yourself. This long-term approach can be supplemented occasionally with short-term campaigns with selected influencers for additional reach. The Homegrown approach is ...

It's no secret that social media is a prominent part of our daily lives. This is highlighted annually in Newcom's National Social Media Survey, among other initiatives. Although social media has become so significant in the Netherlands, some public sector organizations still seem to struggle to ...

Does someone with 300,000 followers have three times the influence of someone with 100,000? Yes and no. If you calculate your CPM (cost per thousand impressions) based on your potential reach at the end of an influencer marketing campaign, it's actually three times as high. However, if you zoom in ...

Finding hashtags that work for you can be tricky. Before using a hashtag, you need to be sure it's right for you. You should analyze a few statistics before choosing a specific hashtag:


Once you're satisfied with the above data about a particular hashtag, you're phone number list ready to go. You ...