When a crisis breaks out, it's crucial to know what's happening around your organization. Social media is a vital source of information, both for tracking the spread of news and for providing information.
Different types of social media crises at a glance
Social media is an outlet for many, and a single message can quickly lead to a overseas data reputational crisis for your brand or organization. To know how to handle these crises, you first need to understand their origins. For example, we see social media as a vital source of information during real-world crises—think, for example, of last week's Notre Dame fire —but social media can also be a source for news media.
Ongoing debates about customer service, product quality, and employee dissatisfaction are picked up by mainstream media outlets like Kassa, Radar, and Keuringsdienst van Waarde. We also see memes, internet jokes that spread like wildfire, leading to parliamentary questions and political statements. Consider, for example, Sylvana Simons' farewell day , which began with a Facebook event.
This is how you recognize a crisis
To ensure alarm bells don't ring all the time, it's helpful to know when a crisis is occurring. From an online reputation management perspective, this means: how do we recognize the early stages of a crisis developing on social media? The following points will help you identify a crisis.
There's a noticeable change in volume around your organization. In practice, this often means an increase of at least 200% to 300% in a short period of time. A social media monitoring tool can be configured to send you alerts, keeping you informed quickly.
A sudden increase in negative news can be an indication that a crisis may be brewing.