WS DATA

Several subjective factors are decisive for the user's adoption of the product . The emotional connection and the estimated value will define the continued use of a given product or idea, after all, we are talking about human beings. Therefore, personalization and experimentation are important ...

A product-driven culture is based on problem-solving by anticipating and investigating these problems. Only then can we raise the level of what will be built and create high-impact solutions and products.

Many have heard the metaphor between faster horses mexico phone numbers user and the creation ...

Second, “one person for every three engineers” (again: we’re talking full-time, part-time you’ll usually have all roles). So start with a development team: at least 3 engineers . Then you move to a feature team: 3 engineers and 1 designer. Then you move to a product team: 4-6 engineers, 1 designer ...

There is a survey by CBInsights that you have probably seen around. It points out some reasons why startups fail, indicating that the biggest reason for this is delivering something that users do not need/use .

I believe that this has been changing a lot recently. We already have several techniques ...

What if we wrote a book…?” Two years ago, five ambassadors from the NGO Mulheres de Produto (which aims to promote the development and professional training of Brazilian women in product and technology ) came together to question female representation in Brazilian literature on digital product ...

The Engineering leadership of the squads plays a fundamental role in the success of the program, either because it helps to promote engagement and evolution of the journey of the developers, who in practice are the ones who actually guarantee the deliveries (whether by following the Delivery process ...

Design Thinking is not seen as a process but rather an approach , as each co-creation may involve variations in the tools applied . There are steps to be followed to provide a 360° view of the problem to be solved, but the facilitator chooses which tools will be used at each stage.

Design Thinking ...

Following the already consolidated tradition of our retrospective post , the time has finally come to remember our deliveries of the year and celebrate the impact we were able to generate for the Product community in 2022.

Today we have a team of 35 people dedicated to offering the best experience ...

This new series aims to share with Brazil and the world how companies are structuring their Product area to build increasingly better products. I hope that this and other articles in the series serve as a benchmark for any company at any stage, as we will be talking to companies of different sizes ...

maturity levels in product management (Product Maturity
The 5 levels of maturity of a Product team according to Birdie
The combination of the 4 dimensions previously exposed generates 5 different maturity levels of a Product team. It is important to emphasize that moving to the next level does not ...