Lead Capture: 11 Marketing Assets to Boost Your Strategy
Posted: Tue Dec 03, 2024 9:53 am
Capturing leads is an extremely important action within companies, after all, having people in your base who are interested in what your brand offers is the first step to offering your products and solutions, right?
Even though capturing leads is a crucial task in business, it is still a challenge in many scenarios. After all, you need to have content and assets that attract attention and truly differentiate you in the market.
When we talk about marketing assets, it is much more than social media posts or emails introducing yourself, but rather a strategy designed for your audience's profile and with relevant content to boost your lead capture.
How is this important task currently performed in your business? We have gathered some marketing assets that should be on your radar so that your organization can attract more and more qualified people to your business. Read on!
Lead capture and its importance in business
To sell a product, service or solution, you need to present it to the public, demonstrate benefits, differentiation in the market and stand out among so much competition.
Much more than just putting your product on a shelf (or in an online store), you need to get people interested and, in many cases, you need to approach potential customers to present your solution and move forward with a sales process, right?
To reach the right people and achieve better results in the sales process, you need to look further back: at lead capture. Leads are potential consumers who have, in some way, already shown interest in your product or service.
When we talk about the digital world, this interest is not just about putting a product in the cart (after all, this is not even possible with many solutions and services), but rather making some kind of conversion.
Conversions are crucial moments for marketing and sales, and this is when people give up their information in exchange for some valuable offer from the company. With this exchange, they become a lead that can be worked on in several ways in your sales cycle.
Generating leads is crucial for the growth of companies, after all, these are people who have already shown interest in your company (often organically) and who have greater potential to do business.
With this in mind, it is necessary to have lead capture actions and they are carried out through different practices, formats and materials, all thinking about a single objective: to generate enough value so that the consumer wants to make an exchange with your business.
Marketing assets that need to be in your lead capture strategy
Digital assets encompass all types of information, content and digital files that are constantly part of the routines of communication, marketing and sales professionals.
From the artwork on your website, company logos, videos, photos, PowerPoint presentations and of course, all the action and content created to capture leads.
Of course, there is no ready-made guide or correct script to follow when we talk about content to capture leads, after all, each product/service has a different approach and the profile of your consumer says a lot about what is actually relevant to them.
But there are several assets and formats that are worth brazil business fax list keeping on your radar and that can make all the difference in your lead capture. To help you with this strategy, we have gathered some of them for your process. Check out what already exists or not in your business!
1. Blog
Blogs are essential for a lead capture strategy and have great potential for a brand to attract, convince and get closer to its audience. This is where the company will talk more about its solutions and not just focus on the product/service, but it is a space to help readers with problems and solutions.
In this space, it is possible to create several actions for generating leads, such as:
Subscription to the company newsletter;
Clicks on rich material banners and product offers;
Promotional and content pop-ups;
Forms in articles;
Chatbots ;
2. Rich materials
Blog articles are crucial for engaging and solving audience problems, but they don’t always get people to reach a level in your funnel , that is, provide their data and become a lead – and rich materials are crucial at this point.
When we talk about rich materials, we are talking about different formats that offer a greater value proposition that, in order to receive, the customer needs to leave some information for the business.
Here we can talk about ebooks, infographics, research, whitepapers, reports and other materials that make sense for your content and that speak to your persona.
According to research , 90% of the information processed by the brain is visual, therefore, it is important that these materials are very visual, that they reflect the business's identity and that they are a gateway for communication with your lead.
3. Landing pages
To deliver your rich material, it is interesting to invest in special pages that offer some content, value and that are the gateway for the customer to leave their data and receive your materials.
For this purpose, landing pages are great allies in lead capture as they centralize information and provide what is necessary for this exchange with your future lead.
4. Podcasts
In addition to the visual aspect, the auditory sense is also very important to explore, and podcasts are an interesting way to capture leads. Creating audio content is a resource for potential buyers to understand more about your problem solutions and business while carrying out other activities and placing your brand naturally in their daily lives.
For this format, you really need to talk to the audience and create triggers to capture their attention, after all, there are many stimuli that can “fight” with your content at the same time.
5. Videos
We talk about visual and audio materials and we cannot forget to mention videos, an asset that is so important in marketing and sales strategies and lead capture.
Videos can come in a variety of formats, form soundtracks, be long or short, explanatory, commercial, webinar, tutorial and even live. All of them are important at some point in your customer's journey and are great allies in both capturing and converting your leads.
6. Tests and games
People like to interact and participate in light and fun activities. Tests and games are perfect materials for this and are great allies in capturing leads.
To deliver good content in this format, you need to know your audience, their pain points and needs to create games that are not just focused on selling your products. Remember, more than ever, that capturing leads is about offering value and not about making sales right away!
7. Email marketing
Even though many people don't believe in the power of email these days, it is still a very effective channel for generating leads and converting sales.
This is a channel that allows for different formats, whether it be newsletters, sending offers, content trails, among others, and it is crucial to look at it and develop strategies for the different journeys and moments of your lead.
8. FAQ page
Frequently asked questions pages, or FAQs, may seem irrelevant, but they are also excellent ways to provide content to customers and work on your lead generation.
In this space, you can clarify doubts, classify your keywords, take the customer to other important pages and make people even more aware of your solution.
9. Cases
There's nothing better than learning about situations and companies that have benefited from a product or service before making a purchase, right? Social proof is very important for people to follow in their purchasing journey, and that's precisely why case studies are so important for capturing leads.
Producing case studies is about finding content with clients who are part of your business so that their testimonials can motivate new people. Offering these success stories from different sectors helps you capture leads and makes them even more targeted and segmented.
10. Tools
People want processes and materials that help them in their daily lives, so why not offer something simple for your business that is useful in the lives of your potential customers?
Calculators, targeted spreadsheets, structured content, and many other types of content are opportunities for generating leads. Know what your business offers and how a small part of it can help your customer. By making this tool available, your lead capture is more targeted and the lead gains high value in exchange.
11. Demonstrations
Of course, not every industry can offer free demos and trials to customers, but if your business allows for light experimentation, why not let your customer try it out for free for a few days?
Free trials are very important for capturing leads and making your base increasingly qualified. More than that, they help your sales team's pitch and provide several negotiation opportunities.
Digital Asset Management
As you can see, there are many ways to capture leads, and all of them require a lot of digital assets and materials for your teams. For this strategy to work and not become a problem, people need to have access to what is available and the content and information must be shared within the company.
And this goes far beyond folders or exchanged emails and this is precisely where the importance of asset management comes in. When we talk about Digital Asset Management, we are talking about organizing everything that is produced and more.
Management is a complete process that involves planning, creating, reviewing, publishing, promoting, measuring and hosting content, whatever it may be within the brand's needs.
As an ally to the process, having a DAM, Digital Assets Management, makes all the difference to the process of storing, organizing and managing a business's assets.
How has your business been looking at lead capture and content produced by different teams? How does communication and information exchange happen within your teams? Now that you know more about assets that can help your strategy, learn how DAM is a crucial tool for your actions!
Even though capturing leads is a crucial task in business, it is still a challenge in many scenarios. After all, you need to have content and assets that attract attention and truly differentiate you in the market.
When we talk about marketing assets, it is much more than social media posts or emails introducing yourself, but rather a strategy designed for your audience's profile and with relevant content to boost your lead capture.
How is this important task currently performed in your business? We have gathered some marketing assets that should be on your radar so that your organization can attract more and more qualified people to your business. Read on!
Lead capture and its importance in business
To sell a product, service or solution, you need to present it to the public, demonstrate benefits, differentiation in the market and stand out among so much competition.
Much more than just putting your product on a shelf (or in an online store), you need to get people interested and, in many cases, you need to approach potential customers to present your solution and move forward with a sales process, right?
To reach the right people and achieve better results in the sales process, you need to look further back: at lead capture. Leads are potential consumers who have, in some way, already shown interest in your product or service.
When we talk about the digital world, this interest is not just about putting a product in the cart (after all, this is not even possible with many solutions and services), but rather making some kind of conversion.
Conversions are crucial moments for marketing and sales, and this is when people give up their information in exchange for some valuable offer from the company. With this exchange, they become a lead that can be worked on in several ways in your sales cycle.
Generating leads is crucial for the growth of companies, after all, these are people who have already shown interest in your company (often organically) and who have greater potential to do business.
With this in mind, it is necessary to have lead capture actions and they are carried out through different practices, formats and materials, all thinking about a single objective: to generate enough value so that the consumer wants to make an exchange with your business.
Marketing assets that need to be in your lead capture strategy
Digital assets encompass all types of information, content and digital files that are constantly part of the routines of communication, marketing and sales professionals.
From the artwork on your website, company logos, videos, photos, PowerPoint presentations and of course, all the action and content created to capture leads.
Of course, there is no ready-made guide or correct script to follow when we talk about content to capture leads, after all, each product/service has a different approach and the profile of your consumer says a lot about what is actually relevant to them.
But there are several assets and formats that are worth brazil business fax list keeping on your radar and that can make all the difference in your lead capture. To help you with this strategy, we have gathered some of them for your process. Check out what already exists or not in your business!
1. Blog
Blogs are essential for a lead capture strategy and have great potential for a brand to attract, convince and get closer to its audience. This is where the company will talk more about its solutions and not just focus on the product/service, but it is a space to help readers with problems and solutions.
In this space, it is possible to create several actions for generating leads, such as:
Subscription to the company newsletter;
Clicks on rich material banners and product offers;
Promotional and content pop-ups;
Forms in articles;
Chatbots ;
2. Rich materials
Blog articles are crucial for engaging and solving audience problems, but they don’t always get people to reach a level in your funnel , that is, provide their data and become a lead – and rich materials are crucial at this point.
When we talk about rich materials, we are talking about different formats that offer a greater value proposition that, in order to receive, the customer needs to leave some information for the business.
Here we can talk about ebooks, infographics, research, whitepapers, reports and other materials that make sense for your content and that speak to your persona.
According to research , 90% of the information processed by the brain is visual, therefore, it is important that these materials are very visual, that they reflect the business's identity and that they are a gateway for communication with your lead.
3. Landing pages
To deliver your rich material, it is interesting to invest in special pages that offer some content, value and that are the gateway for the customer to leave their data and receive your materials.
For this purpose, landing pages are great allies in lead capture as they centralize information and provide what is necessary for this exchange with your future lead.
4. Podcasts
In addition to the visual aspect, the auditory sense is also very important to explore, and podcasts are an interesting way to capture leads. Creating audio content is a resource for potential buyers to understand more about your problem solutions and business while carrying out other activities and placing your brand naturally in their daily lives.
For this format, you really need to talk to the audience and create triggers to capture their attention, after all, there are many stimuli that can “fight” with your content at the same time.
5. Videos
We talk about visual and audio materials and we cannot forget to mention videos, an asset that is so important in marketing and sales strategies and lead capture.
Videos can come in a variety of formats, form soundtracks, be long or short, explanatory, commercial, webinar, tutorial and even live. All of them are important at some point in your customer's journey and are great allies in both capturing and converting your leads.
6. Tests and games
People like to interact and participate in light and fun activities. Tests and games are perfect materials for this and are great allies in capturing leads.
To deliver good content in this format, you need to know your audience, their pain points and needs to create games that are not just focused on selling your products. Remember, more than ever, that capturing leads is about offering value and not about making sales right away!
7. Email marketing
Even though many people don't believe in the power of email these days, it is still a very effective channel for generating leads and converting sales.
This is a channel that allows for different formats, whether it be newsletters, sending offers, content trails, among others, and it is crucial to look at it and develop strategies for the different journeys and moments of your lead.
8. FAQ page
Frequently asked questions pages, or FAQs, may seem irrelevant, but they are also excellent ways to provide content to customers and work on your lead generation.
In this space, you can clarify doubts, classify your keywords, take the customer to other important pages and make people even more aware of your solution.
9. Cases
There's nothing better than learning about situations and companies that have benefited from a product or service before making a purchase, right? Social proof is very important for people to follow in their purchasing journey, and that's precisely why case studies are so important for capturing leads.
Producing case studies is about finding content with clients who are part of your business so that their testimonials can motivate new people. Offering these success stories from different sectors helps you capture leads and makes them even more targeted and segmented.
10. Tools
People want processes and materials that help them in their daily lives, so why not offer something simple for your business that is useful in the lives of your potential customers?
Calculators, targeted spreadsheets, structured content, and many other types of content are opportunities for generating leads. Know what your business offers and how a small part of it can help your customer. By making this tool available, your lead capture is more targeted and the lead gains high value in exchange.
11. Demonstrations
Of course, not every industry can offer free demos and trials to customers, but if your business allows for light experimentation, why not let your customer try it out for free for a few days?
Free trials are very important for capturing leads and making your base increasingly qualified. More than that, they help your sales team's pitch and provide several negotiation opportunities.
Digital Asset Management
As you can see, there are many ways to capture leads, and all of them require a lot of digital assets and materials for your teams. For this strategy to work and not become a problem, people need to have access to what is available and the content and information must be shared within the company.
And this goes far beyond folders or exchanged emails and this is precisely where the importance of asset management comes in. When we talk about Digital Asset Management, we are talking about organizing everything that is produced and more.
Management is a complete process that involves planning, creating, reviewing, publishing, promoting, measuring and hosting content, whatever it may be within the brand's needs.
As an ally to the process, having a DAM, Digital Assets Management, makes all the difference to the process of storing, organizing and managing a business's assets.
How has your business been looking at lead capture and content produced by different teams? How does communication and information exchange happen within your teams? Now that you know more about assets that can help your strategy, learn how DAM is a crucial tool for your actions!