What is Content Marketing?
Posted: Tue Dec 03, 2024 9:46 am
A growing trend among companies and brands, content marketing arouses great interest and admiration from those who aim to sell more and in an innovative way. After all, traditional methods are no longer enough to stand out in the market, and content marketing emerges in this scenario as a safe and very efficient alternative .
Content marketing is a marketing strategy where the focus is on attracting and engaging the target audience through useful content, leading these people to empathize with your brand and, consequently, become consumers.
A classic example to understand what content marketing means in practice is the case of the Red Bull brand .
The energy drink giant, by understanding its target audience and their tastes, created a content structure to constantly feed its market niche, turning its website into a news portal related to extreme sports and the like, transforming its consumers into admirers of the brand.
See now how important content marketing is for brand growth and understand once and for all how to take the first steps to becoming a true reference within your segment.
5 reasons to invest in Content Marketing
1. It’s cheaper than traditional marketing
According to the DemandMetric website, content marketing costs 62% less than traditional marketing and generates around 3 times more leads.
In a market where money needs to be managed carefully, an investment in content marketing will bring excellent results at a lower cost, making it a great investment.
2. Increases sales
With content marketing in place, your customers will feel more valued and heard, and they will have a greater chance of buying from you without even looking for what your competitors are offering.
This happens because the purchasing process is much more emotional than rational, and certainly any investment in relationships will favor the brand that builds a relationship of trust with its customers.
3. Relationship at all times
In content marketing, the relationship with the customer happens throughout the entire purchasing journey, which makes it easier to understand the behavior of your audience at all stages of contact.
This understanding ensures that each moment of the purchase is made assertively, which greatly increases the chances of conversion through content.
4. After-sales stronger than ever
A big problem with stores in general is the lack of feedback on the purchase made by the customer.
In content marketing, the main focus is the relationship with the customer, which is why it pays attention to after-sales like no other strategy. By building a connection with usa business fax list its audience, the company will be concerned with the evaluation of its product or service, and the customer will have no problem reporting their opinion to the brand.
This feedback is essential to identify areas for improvement in the sales process.
5. More than customers, brand advocates
A satisfied customer has everything it takes to become a brand advocate. These advocates will be the spokespeople for their friends and family to get to know your company. Considering that purchase recommendations come from people close to you, it is essential that your brand is the first one that your consumers remember, and this happens when your content marketing has clear and objective strategies.
3 steps to successful content marketing
1. Develop the persona
Building a persona means knowing who your target audience is in a complete way, that is, what their routine is like, which media channels they like, what their lifestyle is, what they like to do most, where they live, how they get to work, among others.
By knowing all these details, you can discover things about your audience that are essential for thinking about personalized content.
2. Define the language
Now that you know what content your audience will like, you need to think about the most appropriate language to convey your ideas.
A language that is well aligned with your audience can be the key to success, as they will perfectly understand what was said, generating interest in other content that you offer.
3. Finally, the communication channels
Thinking about the right means of dissemination is just as important as creating the content itself. Some of the most commonly used means are: blogs, websites, video channels such as YouTube, social networks, emails, among others.
These are just some of the most common examples, however it is important to analyze the persona and make the most of the communication channels used by them, even if they are not the most traditional channels.
Conclusion
In this article, you saw what content marketing is, why you need to use this strategy to grow your business, and how to start taking your first steps to put these ideas into practice.
Start developing content marketing right now to increase your sales and build customer loyalty.
Content marketing is a marketing strategy where the focus is on attracting and engaging the target audience through useful content, leading these people to empathize with your brand and, consequently, become consumers.
A classic example to understand what content marketing means in practice is the case of the Red Bull brand .
The energy drink giant, by understanding its target audience and their tastes, created a content structure to constantly feed its market niche, turning its website into a news portal related to extreme sports and the like, transforming its consumers into admirers of the brand.
See now how important content marketing is for brand growth and understand once and for all how to take the first steps to becoming a true reference within your segment.
5 reasons to invest in Content Marketing
1. It’s cheaper than traditional marketing
According to the DemandMetric website, content marketing costs 62% less than traditional marketing and generates around 3 times more leads.
In a market where money needs to be managed carefully, an investment in content marketing will bring excellent results at a lower cost, making it a great investment.
2. Increases sales
With content marketing in place, your customers will feel more valued and heard, and they will have a greater chance of buying from you without even looking for what your competitors are offering.
This happens because the purchasing process is much more emotional than rational, and certainly any investment in relationships will favor the brand that builds a relationship of trust with its customers.
3. Relationship at all times
In content marketing, the relationship with the customer happens throughout the entire purchasing journey, which makes it easier to understand the behavior of your audience at all stages of contact.
This understanding ensures that each moment of the purchase is made assertively, which greatly increases the chances of conversion through content.
4. After-sales stronger than ever
A big problem with stores in general is the lack of feedback on the purchase made by the customer.
In content marketing, the main focus is the relationship with the customer, which is why it pays attention to after-sales like no other strategy. By building a connection with usa business fax list its audience, the company will be concerned with the evaluation of its product or service, and the customer will have no problem reporting their opinion to the brand.
This feedback is essential to identify areas for improvement in the sales process.
5. More than customers, brand advocates
A satisfied customer has everything it takes to become a brand advocate. These advocates will be the spokespeople for their friends and family to get to know your company. Considering that purchase recommendations come from people close to you, it is essential that your brand is the first one that your consumers remember, and this happens when your content marketing has clear and objective strategies.
3 steps to successful content marketing
1. Develop the persona
Building a persona means knowing who your target audience is in a complete way, that is, what their routine is like, which media channels they like, what their lifestyle is, what they like to do most, where they live, how they get to work, among others.
By knowing all these details, you can discover things about your audience that are essential for thinking about personalized content.
2. Define the language
Now that you know what content your audience will like, you need to think about the most appropriate language to convey your ideas.
A language that is well aligned with your audience can be the key to success, as they will perfectly understand what was said, generating interest in other content that you offer.
3. Finally, the communication channels
Thinking about the right means of dissemination is just as important as creating the content itself. Some of the most commonly used means are: blogs, websites, video channels such as YouTube, social networks, emails, among others.
These are just some of the most common examples, however it is important to analyze the persona and make the most of the communication channels used by them, even if they are not the most traditional channels.
Conclusion
In this article, you saw what content marketing is, why you need to use this strategy to grow your business, and how to start taking your first steps to put these ideas into practice.
Start developing content marketing right now to increase your sales and build customer loyalty.