Buzzfeed is a master of creating interactive, shareable quizzes
Posted: Tue Dec 17, 2024 7:25 am
Not sure if interactive content fits your social media strategy? Maybe you just need to think outside the box. Read on to find out.
Interactive social marketing is one of the simplest ways for marketers and entrepreneurs to boost their online presence.
Writing a killer blog post or posting those perfect photos on your social media platforms simply won’t cut the mustard if they don’t get people engaged and sharing your content.
It’s easy to wonder why interactivity is so important. Aren’t high-quality pieces of content enough?
These days, high-quality means interactive. It draws users away from the constant online home owner database distraction and encourages them to share your content, which expands your reach exponentially.
Here, we’ll tell you the top tips for being interactive, whether you’re just getting started on your content marketing strategy, or you need to boost those numbers.
Let’s get quizzical
Quizzes work very well to pique your user’s interest and boost interaction, and the best bit is that any website can use easy templates to set up a perfect quiz.
But what are the secrets to success?
Let’s take Buzzfeed, one of the most recognizable quiz artists on the web. One of their quizzes, “What City Should You Actually Live In?” has been viewed more than 22 million times, with 2.5 million likes.
There are a number of elements that give this quiz its magic spark.
It is easy to navigate, with bright colors and simple questions.
It has a chatty, familiar style.
It is personal, playing on the user’s dreams and wishes.
It is super shareable.
You can use this form of interactive content to make a mark in whatever your niche market is. Fast food restaurants can ask their customers what kind of food they are. Interior designers can help their customers find out what style of furniture suits them best.
You might be thinking: “how is a quiz going to bring in conversions?”. Well, they can bring in sign ups, but really, they’re not about converting.
This type of content is aimed at the first level of the marketing funnel – awareness. The easy-to-use nature makes quizzes simple and fun, and anybody who hasn’t seen one on their social media field must have been living on the moon. Their viral nature means your users spread your awareness on behalf, and you can even use a quiz to sign up new subscribers to your newsletter.
Turning awareness into consideration
Now you’ve drawn attention, it’s time to take things further.
Calculators are most effective when used at the consideration stage of the sales cycle, but according to Demandmetric, they can even double your conversions compared to passive content.
All kinds of businesses are in a good position to use calculators and quote generators, but one clear example is insurance companies. Their tools produce a quote in seconds, and the user moves one step on in their user journey.
But it’s not just about the user experience.
According to ucalc.pro, online calculators can improve SEO ranking and targeted traffic. The technical side is that tools such as calculators or quote generators drop your bounce rate, greatly improving your metrics. Organize your calculator with the right keywords and you’re onto a winner.
Interactive social marketing is one of the simplest ways for marketers and entrepreneurs to boost their online presence.
Writing a killer blog post or posting those perfect photos on your social media platforms simply won’t cut the mustard if they don’t get people engaged and sharing your content.
It’s easy to wonder why interactivity is so important. Aren’t high-quality pieces of content enough?
These days, high-quality means interactive. It draws users away from the constant online home owner database distraction and encourages them to share your content, which expands your reach exponentially.
Here, we’ll tell you the top tips for being interactive, whether you’re just getting started on your content marketing strategy, or you need to boost those numbers.
Let’s get quizzical
Quizzes work very well to pique your user’s interest and boost interaction, and the best bit is that any website can use easy templates to set up a perfect quiz.
But what are the secrets to success?
Let’s take Buzzfeed, one of the most recognizable quiz artists on the web. One of their quizzes, “What City Should You Actually Live In?” has been viewed more than 22 million times, with 2.5 million likes.
There are a number of elements that give this quiz its magic spark.
It is easy to navigate, with bright colors and simple questions.
It has a chatty, familiar style.
It is personal, playing on the user’s dreams and wishes.
It is super shareable.
You can use this form of interactive content to make a mark in whatever your niche market is. Fast food restaurants can ask their customers what kind of food they are. Interior designers can help their customers find out what style of furniture suits them best.
You might be thinking: “how is a quiz going to bring in conversions?”. Well, they can bring in sign ups, but really, they’re not about converting.
This type of content is aimed at the first level of the marketing funnel – awareness. The easy-to-use nature makes quizzes simple and fun, and anybody who hasn’t seen one on their social media field must have been living on the moon. Their viral nature means your users spread your awareness on behalf, and you can even use a quiz to sign up new subscribers to your newsletter.
Turning awareness into consideration
Now you’ve drawn attention, it’s time to take things further.
Calculators are most effective when used at the consideration stage of the sales cycle, but according to Demandmetric, they can even double your conversions compared to passive content.
All kinds of businesses are in a good position to use calculators and quote generators, but one clear example is insurance companies. Their tools produce a quote in seconds, and the user moves one step on in their user journey.
But it’s not just about the user experience.
According to ucalc.pro, online calculators can improve SEO ranking and targeted traffic. The technical side is that tools such as calculators or quote generators drop your bounce rate, greatly improving your metrics. Organize your calculator with the right keywords and you’re onto a winner.