Stay ahead of the changing landscape
Posted: Tue Dec 17, 2024 7:23 am
COVID-19 has upended life as we know it, and as we do everything we can to stay safe, our routines have fundamentally changed. At Google, we’ve seen companies around the world, including our own, adapt to these new realities. The timeline for economic recovery remains fluid, but there are things you can do today to act with greater certainty.
The intent of this guide is to help you prioritize what to do next and take action. That includes ways to use the latest consumer and industry insights, how to assess the situation your business is facing, and next steps for pivoting business owner database your digital marketing strategies to meet customer needs.
The nature of this crisis is requiring us to go beyond business as usual. For marketers, it can be an opportunity to test new strategies, think outside the box, and reimagine how we connect with audiences. And when we get through this, the innovative and compassionate approaches we implement have the potential to bring us closer to our customers and communities.
COVID-19 has upended life as we know it, and as we do our best to maintain every aspect of it, our routines have fundamentally changed. The necessary measures taken to manage the pandemic have disrupted the global economy and altered consumer expectations, habits, and purchasing behavior. This has resulted in new challenges for supply chains, fulfillment, physical stores, and for employees and customers.
At Google, we’ve seen companies around the world, including our own, adapt to these new realities. While these are unprecedented times, we’ve seen companies begin to think about the path to economic recovery in three stages: respond, rebuild, and rethink — each with distinct priorities. Companies, vertical industries, and markets are impacted
differently at each stage, with some moving faster than others, but we’ve observed that the vast majority remain focused on responding.
Consumer insights to drive your approach
What we have seen in search patterns
If you want to engage your audience, meet them where they are. And with more than four billion people staying home around the world, consumer behavior and media consumption are changing rapidly.
While we don’t know how or when the crisis will resolve, we have an early glimpse into
how people’s needs and behaviors may evolve as they seek to regain a sense of balance. To date, we’ve identified three search patterns since the onset of COVID-19:
Shock, change of pace and speed.
1- Shock: Sudden change in behavior, unlikely to be sustained.
2- Change of Step: Sudden change in behavior, can be sustained.
3- Speed: Acceleration in existing behavior, can be sustained.
As your short- and long-term digital marketing strategies evolve, it’s important to understand nuances in consumer patterns so you’re best positioned to respond to this dynamic environment.
The intent of this guide is to help you prioritize what to do next and take action. That includes ways to use the latest consumer and industry insights, how to assess the situation your business is facing, and next steps for pivoting business owner database your digital marketing strategies to meet customer needs.
The nature of this crisis is requiring us to go beyond business as usual. For marketers, it can be an opportunity to test new strategies, think outside the box, and reimagine how we connect with audiences. And when we get through this, the innovative and compassionate approaches we implement have the potential to bring us closer to our customers and communities.
COVID-19 has upended life as we know it, and as we do our best to maintain every aspect of it, our routines have fundamentally changed. The necessary measures taken to manage the pandemic have disrupted the global economy and altered consumer expectations, habits, and purchasing behavior. This has resulted in new challenges for supply chains, fulfillment, physical stores, and for employees and customers.
At Google, we’ve seen companies around the world, including our own, adapt to these new realities. While these are unprecedented times, we’ve seen companies begin to think about the path to economic recovery in three stages: respond, rebuild, and rethink — each with distinct priorities. Companies, vertical industries, and markets are impacted
differently at each stage, with some moving faster than others, but we’ve observed that the vast majority remain focused on responding.
Consumer insights to drive your approach
What we have seen in search patterns
If you want to engage your audience, meet them where they are. And with more than four billion people staying home around the world, consumer behavior and media consumption are changing rapidly.
While we don’t know how or when the crisis will resolve, we have an early glimpse into
how people’s needs and behaviors may evolve as they seek to regain a sense of balance. To date, we’ve identified three search patterns since the onset of COVID-19:
Shock, change of pace and speed.
1- Shock: Sudden change in behavior, unlikely to be sustained.
2- Change of Step: Sudden change in behavior, can be sustained.
3- Speed: Acceleration in existing behavior, can be sustained.
As your short- and long-term digital marketing strategies evolve, it’s important to understand nuances in consumer patterns so you’re best positioned to respond to this dynamic environment.