The Poet’s Pen
Posted: Tue Dec 03, 2024 9:30 am
Experiment with creative outreachAsh Amibirge, a copywriter at The Middle Finger Project, got a 100 percent response rate by mailing physical roofing shingles to her prospects.Sales rep Jeremy Leveille rapped a B2B song in his email campaigns to get replies from his leads.B2B outreach email exampleWith your competitors sticking to boring cold email scripts, a little bit of creativity in your outreach will go a long way with your B2B lead generation efforts. We’ve recently written about the top creative lead generation ideas with examples. Feel free to check them out for inspiration! 14. Target high-value leads on LinkedInLinkedIn is the place to be for “big deal,” high-value B2B lead generation.
Using advertising on the platform:Templafy generated 25 cape verde email list 33087 contact leads marketing-qualified leads in a week with a 475 percent ROI.Reed Exhibitions generated 20 percent of all revenue for its SNSR risk and security expo.Matmatch grew its sales pipeline of suppliers 10x for its engineering materials platform.While competition is rife and cost-per-click is higher than other platforms, the tradeoff is the ability to hyper-target your audience.If you’re going to advertise on LinkedIn, make sure you offer:A premium B2B product or service. Larger lifetime value (LTV) usually allows for the large budget you need to play on LinkedIn.Unique, high-level education.
LinkedIn members are known for being career and skill-minded. If you’re offering content that will help them, you’re likely to see better returns from your ads.15. Experiment with alternative social media platformsRobin, a workplace platform, took a risk by directing their lead generation towards platforms where it’s tougher to find B2B leads — and it paid off.Instead of doubling down on conventional channels like LinkedIn or Twitter, they posted user-generated content on Instagram and Pinterest.To Robin’s surprise, it paid off. The company’s web traffic increased by 50 percent and brought 20 percent more leads to their door.
Using advertising on the platform:Templafy generated 25 cape verde email list 33087 contact leads marketing-qualified leads in a week with a 475 percent ROI.Reed Exhibitions generated 20 percent of all revenue for its SNSR risk and security expo.Matmatch grew its sales pipeline of suppliers 10x for its engineering materials platform.While competition is rife and cost-per-click is higher than other platforms, the tradeoff is the ability to hyper-target your audience.If you’re going to advertise on LinkedIn, make sure you offer:A premium B2B product or service. Larger lifetime value (LTV) usually allows for the large budget you need to play on LinkedIn.Unique, high-level education.
LinkedIn members are known for being career and skill-minded. If you’re offering content that will help them, you’re likely to see better returns from your ads.15. Experiment with alternative social media platformsRobin, a workplace platform, took a risk by directing their lead generation towards platforms where it’s tougher to find B2B leads — and it paid off.Instead of doubling down on conventional channels like LinkedIn or Twitter, they posted user-generated content on Instagram and Pinterest.To Robin’s surprise, it paid off. The company’s web traffic increased by 50 percent and brought 20 percent more leads to their door.