Magic bag from Too Good to Go
Posted: Tue Dec 17, 2024 6:20 am
Too Good To Go takes a market-conform margin from sales. The exact percentage is unknown.
The success
In the Netherlands, there are more than 1.7 million users and more than 3 million meals/bags have been saved. At the moment, there is more demand than supply. The company is therefore working hard to attract more entrepreneurs throughout the country. In many places, so much food is still unnecessarily thrown away, that the possibilities are enormous.
Also read: Innovate? Work smarter and more creatively
What you also see when you look at the app is that bakers, caterers and other special offers are sold out very quickly, often within minutes. You get tips to get a Magic Box, but you can't reserve them automatically. That wouldn't be fair. So you have to use the app yourself at the right time to reserve a Magic Box.
Contents of the Magic Bag, including meat, pudding, yoghurt and potato slices.
A difficult story
Although I think everyone thinks food waste is sweden telegram data a waste, according to Rietveld it is a difficult story to sell in the beginning. It is a new idea that needs time to land with companies and entrepreneurs. The smaller the entrepreneur, the faster it goes. Often it is franchise entrepreneurs of, for example, Albert Heijn who decide faster than the big grocer itself. Small supermarkets such as Marqt were also quick in their decision-making. Rietveld initially sold a dream that is now a reality.
Broadening
Too Good To Go is working on expanding by adding company restaurants to the range, for example, only for Unilever employees, because you often have to go through access gates to get to the company restaurant.
The corona crisis & the potato mountain
The potatoes that normally go to the catering industry are mainly intended for chips. Due to the loss of that sales channel due to the corona crisis, farmer Paul Munsterman from Nieuw-Vennep, among others, was left with a huge surplus of potatoes. Too Good To Go contacted him and convinced the farmer that it really wasn't a joke. In Haarlem, among other places, they sold around 280 bags of potatoes in one day via the app. In addition to Haarlem, there were also (and earlier) potato mountains in Amsterdam and Eindhoven, Lelystad, Utrecht, Rotterdam, Dreischor, Leeuwarden, Veghel, Almere and Wageningen.Collecting potatoes from the farmer.
The success
In the Netherlands, there are more than 1.7 million users and more than 3 million meals/bags have been saved. At the moment, there is more demand than supply. The company is therefore working hard to attract more entrepreneurs throughout the country. In many places, so much food is still unnecessarily thrown away, that the possibilities are enormous.
Also read: Innovate? Work smarter and more creatively
What you also see when you look at the app is that bakers, caterers and other special offers are sold out very quickly, often within minutes. You get tips to get a Magic Box, but you can't reserve them automatically. That wouldn't be fair. So you have to use the app yourself at the right time to reserve a Magic Box.
Contents of the Magic Bag, including meat, pudding, yoghurt and potato slices.
A difficult story
Although I think everyone thinks food waste is sweden telegram data a waste, according to Rietveld it is a difficult story to sell in the beginning. It is a new idea that needs time to land with companies and entrepreneurs. The smaller the entrepreneur, the faster it goes. Often it is franchise entrepreneurs of, for example, Albert Heijn who decide faster than the big grocer itself. Small supermarkets such as Marqt were also quick in their decision-making. Rietveld initially sold a dream that is now a reality.
Broadening
Too Good To Go is working on expanding by adding company restaurants to the range, for example, only for Unilever employees, because you often have to go through access gates to get to the company restaurant.
The corona crisis & the potato mountain
The potatoes that normally go to the catering industry are mainly intended for chips. Due to the loss of that sales channel due to the corona crisis, farmer Paul Munsterman from Nieuw-Vennep, among others, was left with a huge surplus of potatoes. Too Good To Go contacted him and convinced the farmer that it really wasn't a joke. In Haarlem, among other places, they sold around 280 bags of potatoes in one day via the app. In addition to Haarlem, there were also (and earlier) potato mountains in Amsterdam and Eindhoven, Lelystad, Utrecht, Rotterdam, Dreischor, Leeuwarden, Veghel, Almere and Wageningen.Collecting potatoes from the farmer.