The 7 most common mistakes in email marketing
Posted: Tue Dec 03, 2024 9:20 am
In this blog we have given you many tips to improve your email marketing, but they will be of no use if you continue making common mistakes like those we review in this post.
1. Ignoring the law
It seems basic, but the laws regarding privacy and personal data processing can vary and we must be aware of these changes in order to apply them in our communications. In addition, incorrect management of unsubscribes or the omission of contact channels with the senders of the message is more common than it should be.
2. Lack of analysis
Without an in-depth analysis, you can start to get timid results with email marketing. These results sometimes make us settle and we lose the opportunity to obtain much uzbekistan business email list greater benefits. The analysis requires effort and dedication of time and resources, but an analysis of relevant factors can lead us to key conclusions for our strategy.
3. Too much information in a single message
It seems that each email is going to be the last and many brands insist on including too much information. Let's be patient, we send a clear and concise message.
4. Too many CTAs
In addition to being concise with the information we include in the email, we must focus the user's attention, not expect too many actions from them and not confuse them with various different calls to action. 5. Prioritize the image over deliverability We often find ourselves in the difficult dilemma of choosing between branding and deliverability criteria. This happens when we use brand-specific fonts, gradients and other visual elements that we cannot translate to HTML/CSS due to lack of support in different email clients. The solution then is to use images instead of text, but the preponderance of the image in the content of the message can generate deliverability problems. In addition, many users open the email without downloading them and laying out in text as much as possible favors the usability of this image-free version of the email. Therefore, we must seek balance in the design to enable the layout of the texts without losing the visual line of the brand. 6. No reply addresses Despite the negative effects in terms of image and user engagement, the use of “noreply” addresses as the sender and reply to addresses in emails is widespread. Let’s try to avoid it, enable user interaction and remember that we are legally obliged to include a valid contact address in the content of the email. Here is an article in which we discuss this topic: Noreply : a widespread practice that does not promote engagement 7. Blindly trusting other people’s data
Call to action Email Marketing
Having studies and benchmarks is very positive and serves as a useful reference, but we must not forget to compare the data from these studies with the behaviour of our own database. There is no information more valuable than the real data of our own audience and its response to our actions.
1. Ignoring the law
It seems basic, but the laws regarding privacy and personal data processing can vary and we must be aware of these changes in order to apply them in our communications. In addition, incorrect management of unsubscribes or the omission of contact channels with the senders of the message is more common than it should be.
2. Lack of analysis
Without an in-depth analysis, you can start to get timid results with email marketing. These results sometimes make us settle and we lose the opportunity to obtain much uzbekistan business email list greater benefits. The analysis requires effort and dedication of time and resources, but an analysis of relevant factors can lead us to key conclusions for our strategy.
3. Too much information in a single message
It seems that each email is going to be the last and many brands insist on including too much information. Let's be patient, we send a clear and concise message.
4. Too many CTAs
In addition to being concise with the information we include in the email, we must focus the user's attention, not expect too many actions from them and not confuse them with various different calls to action. 5. Prioritize the image over deliverability We often find ourselves in the difficult dilemma of choosing between branding and deliverability criteria. This happens when we use brand-specific fonts, gradients and other visual elements that we cannot translate to HTML/CSS due to lack of support in different email clients. The solution then is to use images instead of text, but the preponderance of the image in the content of the message can generate deliverability problems. In addition, many users open the email without downloading them and laying out in text as much as possible favors the usability of this image-free version of the email. Therefore, we must seek balance in the design to enable the layout of the texts without losing the visual line of the brand. 6. No reply addresses Despite the negative effects in terms of image and user engagement, the use of “noreply” addresses as the sender and reply to addresses in emails is widespread. Let’s try to avoid it, enable user interaction and remember that we are legally obliged to include a valid contact address in the content of the email. Here is an article in which we discuss this topic: Noreply : a widespread practice that does not promote engagement 7. Blindly trusting other people’s data
Call to action Email Marketing
Having studies and benchmarks is very positive and serves as a useful reference, but we must not forget to compare the data from these studies with the behaviour of our own database. There is no information more valuable than the real data of our own audience and its response to our actions.