Compared to the previous year, the number of respondents who prioritize revenue generation through Email Marketing has increased (26%).
The second objective (22%) is to strengthen the relationship between the user and the brand (engagement).
It is worth highlighting the namibia business email list difference that exists between Email Marketing as a generator of brand awareness: in B2C only 4% of companies assign it this objective, while in B2B it is 18%.
ROI
The most notable aspect in this section is the 53% increase in ROI attributed to Email Marketing compared to the previous year.
20% of respondents say they get between £1 and £5 for their initial investment
43% see ROI between £11-£50.
36% £51 or more for every pound spent on Email Marketing.
This is due, according to the study, to a more advanced development of Email Marketing programs in general.
METRICS
55% say the open rate has improved compared to the previous year, and 88% say the click-through rate has remained the same or improved.
53% of respondents say they can measure revenue generated through email. Of these, 56% have seen conversions remain stable and 30% have seen them increase.
As the level of professionalization of digital marketing experts in general, and in Email Marketing in particular, increases, it is possible to obtain a more concrete and adjusted vision of the impact of the different channels on the consumer. In addition, it is increasingly common for experts in one area (for example web analytics) to collaborate with those responsible for other areas (email marketing, affiliation, etc.). This would explain why it is increasingly easier to attribute results to specific actions and therefore establish objectives. On the other hand, very significant changes are taking place in the email marketing industry. The most relevant has been the appearance of a series of technologies that allow the optimization and automation of many processes that previously had to be done manually ( an example is real-time testing ).