And 79% said they bought the product or service only after watching the presentation video .
With so many benefits that can be obtained from video, both in terms of brand ghana phone number library awareness and conversions , now we have to understand how much it costs, in terms of money and time. Let's see together what the main characteristics of Video Marketing are!
Which device is the winning one?
While the growth of social media is expected to drive mobile video consumption, approximately 87% of B2B video views still occur on desktop.
1Desktop-vs-mobile-video-views
While mobile video views have increased 25% year-over-year, they still only represent 13% of total B2B views. This is likely due to the fact that most B2B videos are watched during work hours .
This is sobering: while we tend to think of video in relation to mobile devices, we should still be concerned with ensuring a good desktop experience.
What is the best day?
In a business context, if you want your video to reach as many people as possible, then you definitely need to post it during the week, and Thursday seems to be the best day!
2Video-views-by-day-of-the-week
If you want to know what is the best time of day to publish your videos then you need to be an early riser.
In fact, mornings tend to be the most popular hours for watching B2B videos. The peak is between 9:00 and 11:00 .
3times-views-more
These times also coincide with the highest email open rates for the week, so if you include videos in your emails, it may be best to send during these windows to optimize views and opens.