Indeed, the Italian economy has always been known for its dependence on small businesses:
In 2021, small businesses accounted db center whatsapp number for 99% of all Italian economic activity ;
In recent years, the number of small businesses has grown steadily, generating over 70% of our country's turnover and helping to employ over 81% of workers .
But what do people do when they want to start a new business?
That's right, they do a Google search.
We then used our keyword insights and, in particular, search volumes to explore some interesting trends in the small business space:
to see if Italians' interest in small businesses has undergone any change on an annual basis and if it is linked to a specific trend;
to understand which types of businesses arouse the most curiosity;
to explore all the local specificities.
Using data we’ve collected from our clients’ sites (sourced from various Semrush tools), we’ve been able to draw some general patterns of success. We’ve analyzed everything from traffic growth trends to organic and social media performance over time to understand which categories of small businesses are doing best online.