Empathy, here it is again. Brands are also expected to be empathetic. According to Alex, there are three phases:
Connection: Start a conversation
Support: give your target group a platform.
More than ever, people are looking for leaders, in whatever form, who care. Use your empathy, be authentic, and build an irresistible brand on those values that is ready for 2021.
Tom Fishburne: Humor is the most powerful tool for facing the future
In my previous articles (about the individual and managers of remote teams ) of this event report, it also came up: fun. Especially in uncertain times, it is important to keep laughing with each other. Tom Fishburne , now owner of Marketoonist, previously CMO and brand marketer, also states that humor and the space to be yourself are essential to connect with your organization. This gives brands the personality to connect with the audience.
Tom uses cartoons to show how we use new iran telegram data technology, overcome innovation roadblocks and create change. I'd like to share some of them with you.
We are in a crazy, awkward phase of technical transformation, Tom calls it the awkward adolescence . There is friction between the way technology develops (exponentially) and the way organizations change (logarithmically). COVID-19 has forced organizations to take the bull by the horns and start digital transformation. But how can you keep up with the changes as an organization? Tom gives us five tools to get through this crazy, awkward time of digital transformation.
Also read: How funny is humor in marketing?
1. From shiny objects to precious moments
First of all, don't get carried away by all the new technology that comes along: AI, podcasts, nano-influencers, social commerce, blockchain, voice search, live video... Is it all necessary? Does it add anything to your strategy? Are you still following your strategy or are you getting distracted by using yet another new technology without thinking about how it contributes to your organization? A good example: QR codes on the side of a bus. This obviously defeats the purpose.