Adopt a customer-centric B2B social strategy
Posted: Tue Dec 17, 2024 4:16 am
The B2B buyer journey involves more than just visiting a website or looking at a pricing page. A large number of B2B buyers conduct independent research and want to ensure that the companies they support are credible.
Perhaps the best way to cement your credibility is by educating your audience. From blog posts and eBooks to first-hand reports and how-to videos, any B2B social marketing strategy should focus on actionable, educational content.
Building trust
With so much competition among B2B brands, anything you can do to build trust and demonstrate the value of your business is a plus.
Testimonials, positive reviews, and praise (think: awards, customer telegram database milestones) are great for sharing and can do just that. There’s arguably no better place to gather and promote social proof than, well, social media.
We often hear about the need for brands to be more “human.”
B2B companies are no exception. That’s why you need to put your customers front and center throughout your social campaigns.
No matter how technical or niche your product may be, customer engagement can immediately make your brand feel more likeable.
For example, consider how Twitter has become a customer service starting point for SaaS (Software-as-a-Service) marketing. Serving as a more timely alternative to email, social media is a transparent place to exchange questions, compliments, and feedback with your customers.
Providing positive and proactive customer service not only puts you in the good graces of your buyers, but it also shows potential customers that you care.
Beyond customer support, consider integrating customer stories as part of your content strategy. Remember what we said earlier about promoting positive testimonials and reviews? Sharing them creates a sense of loyalty among your customer base. Doing so also allows you to promote your services without being too direct or salesy about it.
Perhaps the best way to cement your credibility is by educating your audience. From blog posts and eBooks to first-hand reports and how-to videos, any B2B social marketing strategy should focus on actionable, educational content.
Building trust
With so much competition among B2B brands, anything you can do to build trust and demonstrate the value of your business is a plus.
Testimonials, positive reviews, and praise (think: awards, customer telegram database milestones) are great for sharing and can do just that. There’s arguably no better place to gather and promote social proof than, well, social media.
We often hear about the need for brands to be more “human.”
B2B companies are no exception. That’s why you need to put your customers front and center throughout your social campaigns.
No matter how technical or niche your product may be, customer engagement can immediately make your brand feel more likeable.
For example, consider how Twitter has become a customer service starting point for SaaS (Software-as-a-Service) marketing. Serving as a more timely alternative to email, social media is a transparent place to exchange questions, compliments, and feedback with your customers.
Providing positive and proactive customer service not only puts you in the good graces of your buyers, but it also shows potential customers that you care.
Beyond customer support, consider integrating customer stories as part of your content strategy. Remember what we said earlier about promoting positive testimonials and reviews? Sharing them creates a sense of loyalty among your customer base. Doing so also allows you to promote your services without being too direct or salesy about it.