Why are Amazon white labels successful?
Posted: Sun Dec 15, 2024 9:25 am
In this article we are going to reveal some of the secrets of success of the main player in online commerce, Amazon, thanks to one of its latest commercial strategies: white label brands.
This initiative, based on the development of names similar to those sold on the platform and available at unbeatable prices, was actually conceived in 2007, with the arrival of Kindle, its popular e-book reader.
The success of this product may have helped the e-commerce giant take a step further into the next level of sales by exploiting its most successful items.
Over the past decade, the company founded by Jeff Bezzos has lebanon phone number data incorporated a good number of references to this white label initiative in sectors as diverse as electronics, fashion, accessories, pets, food and household products.
To give you an idea, CNN published in a report by Sun Trust that by 2022 Amazon's white label sales will reach 25 billion dollars worldwide, especially in categories such as textiles and food.
In this post we will analyze Amazon's successful white label strategy, explaining a little about how this initiative works based on experimenting with new products and achieving record figures. Let's go!
1 · The white label business
2 The white brands that Amazon sells integrate all verticals
3 Although the profitability of some of the new brands is in question
4 Amazon white labels, accessible to everyone?
5 The numbers say it all
6 · New business opportunities from Amazon
7 · Conclusions
· The white label business
After surprising with the launch of its electronic reader, Amazon begins to experiment with Solimo coffee capsules, Happy Belly nuts , the pediatric Mamma Bear, the technological NuPro and other furniture lines such as Strathwood , Movian or Alkove .
In addition to these, Wickdly Prime , for food, Pinz on by Amazon with bedding and towels, Find, for makeup, clothing and footwear, Irish & Lilly (lingerie) and Meraki and Aurique for the men's segment are added to the list .
Today, there are many product lines that were born “under the shelter” of the marketplace (most of them as niche categories).
However, over time and after seeing their success, Amazon has expanded its portfolio by replicating their differentiating elements.
In fact, it is not always easy to recognize them because some do not include the Amazon name like Core10 , software solutions or fashion items like GoodThreads or Find .
A note: you can find them if you perform a product search in their search engine: when you scroll down the left side of the browser, a box appears that specifies Amazon-Our Brands.
By choosing this path, Amazon has gone from selling technology and accessories to selling practically everything.
A total of 80 brands are sold through its e-commerce, although only 19 of them are present in Spain. Two of the best known and most recognizable worldwide are Basics and Beauty .
This initiative, based on the development of names similar to those sold on the platform and available at unbeatable prices, was actually conceived in 2007, with the arrival of Kindle, its popular e-book reader.
The success of this product may have helped the e-commerce giant take a step further into the next level of sales by exploiting its most successful items.
Over the past decade, the company founded by Jeff Bezzos has lebanon phone number data incorporated a good number of references to this white label initiative in sectors as diverse as electronics, fashion, accessories, pets, food and household products.
To give you an idea, CNN published in a report by Sun Trust that by 2022 Amazon's white label sales will reach 25 billion dollars worldwide, especially in categories such as textiles and food.
In this post we will analyze Amazon's successful white label strategy, explaining a little about how this initiative works based on experimenting with new products and achieving record figures. Let's go!
1 · The white label business
2 The white brands that Amazon sells integrate all verticals
3 Although the profitability of some of the new brands is in question
4 Amazon white labels, accessible to everyone?
5 The numbers say it all
6 · New business opportunities from Amazon
7 · Conclusions
· The white label business
After surprising with the launch of its electronic reader, Amazon begins to experiment with Solimo coffee capsules, Happy Belly nuts , the pediatric Mamma Bear, the technological NuPro and other furniture lines such as Strathwood , Movian or Alkove .
In addition to these, Wickdly Prime , for food, Pinz on by Amazon with bedding and towels, Find, for makeup, clothing and footwear, Irish & Lilly (lingerie) and Meraki and Aurique for the men's segment are added to the list .
Today, there are many product lines that were born “under the shelter” of the marketplace (most of them as niche categories).
However, over time and after seeing their success, Amazon has expanded its portfolio by replicating their differentiating elements.
In fact, it is not always easy to recognize them because some do not include the Amazon name like Core10 , software solutions or fashion items like GoodThreads or Find .
A note: you can find them if you perform a product search in their search engine: when you scroll down the left side of the browser, a box appears that specifies Amazon-Our Brands.
By choosing this path, Amazon has gone from selling technology and accessories to selling practically everything.
A total of 80 brands are sold through its e-commerce, although only 19 of them are present in Spain. Two of the best known and most recognizable worldwide are Basics and Beauty .