What makes Google Analytics 4 unique?
Posted: Sun Dec 15, 2024 9:14 am
The information that Universal Analytics will stop collecting data on July 1, 2023 means that you don't have to wonder whether it's worth starting to use Google Analytics 4 - it's now becoming a necessity. Above we have presented a few of the many changes that have been implemented in the new version of the tool, but that's not all. Among the new features, it is also worth mentioning:
predictive metrics
The new version of Google Analytics offers telephone directory oman tools that allow you to predict trends and events that have not yet occurred. Using artificial intelligence, so-called predictive metrics provide information about the probability of conversion.
Also read: Transferring Google Analytics to a New Account
In addition to the collected data, you also get system-generated marketing lists that indicate users who are most likely to buy. This is a particularly useful feature if you have your own online store.
engagement factor
In GA4, the bounce rate from previous versions of the tool has been replaced with the engagement rate. The new metric measures an engaged session, which is one in which a user met at least one of the following criteria: spent at least 10 seconds on your site or app / viewed at least 2 screens or pages / converted. This is one of the factors of effective SEO .
GDPR control and data assessment
The new version of the tool introduces options that help in complying with GDPR regulations. This includes the ability to submit a request to delete data. In addition, due to the limited access to information, Google is focusing on machine learning, which will fill the gaps created by the lack of data.
predictive metrics
The new version of Google Analytics offers telephone directory oman tools that allow you to predict trends and events that have not yet occurred. Using artificial intelligence, so-called predictive metrics provide information about the probability of conversion.
Also read: Transferring Google Analytics to a New Account
In addition to the collected data, you also get system-generated marketing lists that indicate users who are most likely to buy. This is a particularly useful feature if you have your own online store.
engagement factor
In GA4, the bounce rate from previous versions of the tool has been replaced with the engagement rate. The new metric measures an engaged session, which is one in which a user met at least one of the following criteria: spent at least 10 seconds on your site or app / viewed at least 2 screens or pages / converted. This is one of the factors of effective SEO .
GDPR control and data assessment
The new version of the tool introduces options that help in complying with GDPR regulations. This includes the ability to submit a request to delete data. In addition, due to the limited access to information, Google is focusing on machine learning, which will fill the gaps created by the lack of data.