APP + WEB Tracking

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There are two interesting trends that are having a major impact on the consumer purchasing process. The first is the cross-device phenomenon , which is the use of multiple devices when deciding to buy a telegram whatsapp number product or service. The second trend, known as multichannel, is based on using different channels to compare offers, options, and prices before buying.

The answer to both trends is Google Analytics 4, which combines the world of WEB and APP. Thanks to this, you can measure and analyze user interactions in a mobile application and on the company's website within one tool . And all this thanks to improved recipient identification. Universal Analytics was based on the device identifier (cookie), while GA4 uses two more sources of data acquisition:



Google Signals – automatically collected data from users who have enabled online advertising personalization ;
User ID – unique user identifiers provided by marketers.
This data synergy is an important step towards multi-level analysis that was not available in previous versions of Google Analytics.