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1. Panel appearance
The latest version of Google Analytics is still based on its predecessor. This means that we shouldn't feel lost when using this technology. The changes that have occurred in the main view, i.e. the interface, are quite significant. In accordance with the new data collection model (which we will discuss later in the text), navigation has been simplified to focus on user paths and events instead of sessions.
The changes are visible at first glance – the two-level tree has been replaced with a pull-out slider. It contains, for example, completely new sections that organize reports and service functionalities. In GA4, not only the appearance of reports has been simplified, but also the entire structure of the account. Instead of the previously existing views, we will find data streams.