What is Google Analytics 4?
Posted: Sun Dec 15, 2024 9:12 am
Do you run an online business? If so, you are certainly familiar with Google Analytics – the most popular and free tool from the search engine, which enables effective analysis of traffic and behavior of users visiting websites . For many entrepreneurs, the software has become a key element of the brand's marketing strategy telegram sverige expose on the Internet. On October 14, 2020, its new version, Google Analytics 4, was presented.
Today we know that on July 1, 2023, GA4 will replace Universal Analytics, the basic version of Google Analytics , which will be closed on that very day. This update means a completely new look at data measurement and analysis. It results from the trends that we can currently observe on the web - from changing consumer behavior, through changes in privacy policy, to the increasingly popular phenomenon of moving business to the Internet.
So what is Google Analytics 4? It's a rebranding, expansion, and enhancement of the App + Web service that launched in 2019. GA4 has been adapted to the changes happening online, providing access to more accurate user data . To do this, it uses options like cross-platform tracking and AI-based data.
It is not without reason that Google Analytics 4 is referred to as a new dimension of analytics. It is a flexible software that is tailored to the needs of business. It allows for even more accurate and effective analysis of network traffic and consumer behavior on a website. If you want to gain an advantage over your competitors in the industry, you need to start using GA4 now.
Today we know that on July 1, 2023, GA4 will replace Universal Analytics, the basic version of Google Analytics , which will be closed on that very day. This update means a completely new look at data measurement and analysis. It results from the trends that we can currently observe on the web - from changing consumer behavior, through changes in privacy policy, to the increasingly popular phenomenon of moving business to the Internet.
So what is Google Analytics 4? It's a rebranding, expansion, and enhancement of the App + Web service that launched in 2019. GA4 has been adapted to the changes happening online, providing access to more accurate user data . To do this, it uses options like cross-platform tracking and AI-based data.
It is not without reason that Google Analytics 4 is referred to as a new dimension of analytics. It is a flexible software that is tailored to the needs of business. It allows for even more accurate and effective analysis of network traffic and consumer behavior on a website. If you want to gain an advantage over your competitors in the industry, you need to start using GA4 now.