How to Create An Exit-Intent Survey to Collect Feedback from Website Visitors (With Templates)
Posted: Sun Dec 15, 2024 9:02 am
For ecommerce store owners, understanding why visitors leave without making a purchase is crucial. Exit-intent surveys offer a simple way to collect feedback right before a visitor exits your site.
Using an exit-intent survey template can streamline the process and ensure you capture the most relevant feedback from your visitors.
This feedback can reveal why potential customers didn’t convert—whether it’s your pricing, site usability, or something else—allowing you to make targeted improvements.
In this guide, we’ll walk you through the process of creating effective website exit-intent surveys so you can gather the insights needed to boost conversions and grow your business—templates included!
Let’s get started…
An exit survey is a last-chance effort to philippine whatsapp number understand why a visitor is leaving your website.
It appears just before the visitor exits—typically when they move their mouse toward the close button or show signs of leaving.
The website survey might be as simple as a multiple-choice question asking why they didn’t complete a purchase…
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A multiple choice website exit intent survey
Or a text box inviting them to share their thoughts…
Text box website exit survey
This quick interaction can reveal crucial insights into what’s causing visitors to leave, helping you make better decisions to enhance your website, improve your offerings, and, ultimately, boost your conversion rates.
Why should you use exit surveys?
So, why go through the trouble of setting up an exit survey? Here’s why it’s worth your time:
While retargeting and remarketing are often used interchangeably, they serve different purposes within a broader digital marketing framework.
Retargeting works on recapturing the attention of potential customers who left your site without converting, while remarketing focuses on nurturing and re-engaging existing customers. Both strategies are valuable, and when used together, they can strengthen your overall marketing efforts.
The trick is knowing when and how to use each one for maximum impact. Whether you’re bringing back window shoppers or reminding past customers of why they love your brand, these strategies can turn “almost” into a done deal.
Using an exit-intent survey template can streamline the process and ensure you capture the most relevant feedback from your visitors.
This feedback can reveal why potential customers didn’t convert—whether it’s your pricing, site usability, or something else—allowing you to make targeted improvements.
In this guide, we’ll walk you through the process of creating effective website exit-intent surveys so you can gather the insights needed to boost conversions and grow your business—templates included!
Let’s get started…
An exit survey is a last-chance effort to philippine whatsapp number understand why a visitor is leaving your website.
It appears just before the visitor exits—typically when they move their mouse toward the close button or show signs of leaving.
The website survey might be as simple as a multiple-choice question asking why they didn’t complete a purchase…

A multiple choice website exit intent survey
Or a text box inviting them to share their thoughts…
Text box website exit survey
This quick interaction can reveal crucial insights into what’s causing visitors to leave, helping you make better decisions to enhance your website, improve your offerings, and, ultimately, boost your conversion rates.
Why should you use exit surveys?
So, why go through the trouble of setting up an exit survey? Here’s why it’s worth your time:
While retargeting and remarketing are often used interchangeably, they serve different purposes within a broader digital marketing framework.
Retargeting works on recapturing the attention of potential customers who left your site without converting, while remarketing focuses on nurturing and re-engaging existing customers. Both strategies are valuable, and when used together, they can strengthen your overall marketing efforts.
The trick is knowing when and how to use each one for maximum impact. Whether you’re bringing back window shoppers or reminding past customers of why they love your brand, these strategies can turn “almost” into a done deal.