What is live shopping and how to strengthen it with mailings?
Posted: Sun Dec 15, 2024 8:15 am
Live shopping , a strategy that takes advantage of the web's full traffic-generating capacity, the persuasion of influencers and the ease of purchasing of digital media, is a growing trend that can deliver great results.
By using platforms already available such as italy phone number data Instagram, TikTok or YouTube, brands can take advantage of the visibility and engagement capacity of influencers to showcase their products so that people who are viewing them can buy.
It can be an effective tool for your company's sales.
1 · The shopping experience has multiple facets
1.1 ► Live shopping live sales programs
2 · How to choose a good influencer for live shopping campaigns?
2.1 ► Three key questions for the chosen influencers
3 · Plan the live shopping action. Are we going to use any promotions or discounts?
3.1 ► If you are unable to use a promotion or discount
4 · Live shopping and email marketing
5 · Live shopping
· The shopping experience has multiple facets
The purchasing process in many cases goes beyond meeting a need.
At least apparently, because when we want something, not having it can be perceived as a necessity, of course.
However, depending on what we are buying, the path to completion of the purchase can be a source of enjoyment:
◆ Whether visiting physical stores
◆ Browsing Amazon looking for products we like
◆ Visiting websites of products we like, reading blogs
◆ Or watching videos that can give us interesting information about these products
Any of these methods can allow us to enjoy the purchasing process in an active way, where unlike in advertising , we can decide what information to see.
However, not all media are so different from classical media.
For example, classic teleshopping programs , which are nothing more than long-running advertisements converted into full-length programs, have evolved into what we now know as live shopping.
► Live shopping live sales programs
Through social channels such as TikTok, Instagram or YouTube, brands can broadcast live to sell their products.
Any differences between traditional teleshopping and live shopping?
Apart from the medium, where in one case it is television and in the other any device with the possibility of accessing the network, the biggest difference is the origin of the credibility in the product. In the case of teleshopping:
◆ The channel is what generates credibility
◆ And to some extent also the brand of the product
And in the case of live shopping, credibility:
◆ The influencer is primarily responsible for generating credibility
This is an important difference because in live shopping campaigns choosing the right influencer will be essential.
By using platforms already available such as italy phone number data Instagram, TikTok or YouTube, brands can take advantage of the visibility and engagement capacity of influencers to showcase their products so that people who are viewing them can buy.
It can be an effective tool for your company's sales.
1 · The shopping experience has multiple facets
1.1 ► Live shopping live sales programs
2 · How to choose a good influencer for live shopping campaigns?
2.1 ► Three key questions for the chosen influencers
3 · Plan the live shopping action. Are we going to use any promotions or discounts?
3.1 ► If you are unable to use a promotion or discount
4 · Live shopping and email marketing
5 · Live shopping
· The shopping experience has multiple facets
The purchasing process in many cases goes beyond meeting a need.
At least apparently, because when we want something, not having it can be perceived as a necessity, of course.
However, depending on what we are buying, the path to completion of the purchase can be a source of enjoyment:
◆ Whether visiting physical stores
◆ Browsing Amazon looking for products we like
◆ Visiting websites of products we like, reading blogs
◆ Or watching videos that can give us interesting information about these products
Any of these methods can allow us to enjoy the purchasing process in an active way, where unlike in advertising , we can decide what information to see.
However, not all media are so different from classical media.
For example, classic teleshopping programs , which are nothing more than long-running advertisements converted into full-length programs, have evolved into what we now know as live shopping.
► Live shopping live sales programs
Through social channels such as TikTok, Instagram or YouTube, brands can broadcast live to sell their products.
Any differences between traditional teleshopping and live shopping?
Apart from the medium, where in one case it is television and in the other any device with the possibility of accessing the network, the biggest difference is the origin of the credibility in the product. In the case of teleshopping:
◆ The channel is what generates credibility
◆ And to some extent also the brand of the product
And in the case of live shopping, credibility:
◆ The influencer is primarily responsible for generating credibility
This is an important difference because in live shopping campaigns choosing the right influencer will be essential.