Email marketing is widely recognized as one of the most widely used communication channels in belgium phone number list any marketing strategy. However, it is often complemented by other channels to maximize its overall effectiveness.
According to industry research, most companies choose to combine email with a strong social media strategy , while few integrate it with direct marketing or other alternative channels.
But beyond combining it with a social media strategy, to improve effectiveness , it is essential to follow a clear and well-defined strategy. Only then will you be able to maximize the potential of your email campaigns and successfully achieve your marketing goals.
How to improve the effectiveness of an email marketing strategy?
Segmentation
Properly segmenting your database is essential to sending more effective and tailored emails to subscribers. When companies are asked about the types of data they use for segmentation, most cite behavioral data and engagement levels as the most important. Other data is less widely used.
More and more companies are striving to better understand their subscribers in order to achieve more personalized communication and greater impact.
Shipping frequency
The frequency of sending email campaigns often varies depending on the industry or the needs of the company. However, most companies send 5-10 campaigns per month. Fewer companies choose to send emails daily, reflecting a growing trend towards personalization and avoiding overwhelming subscribers with constant messages.
External support
Most companies in the survey cite a lack of internal resources, whether in the form of staff or time, as the main reason for failing to achieve email marketing goals. In previous years, this was also the most common reason.
In this sense, most companies manage their email campaigns internally, although some also have internal and external teams that collaborate with each other.