Stripo’s Cold Email Templates

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Cold emails are an important branch of email marketing that aren’t going away anytime soon. Many industries, including healthcare, real estate, and nonprofits, use them in marketing campaigns because they greatly benefit lead generation. Despite a high OR of 24%, only 8% of cold emails received a response. To get your cold email communications to meet or exceed this rate and reach the heights you want, it’s worth using a few tricks, which we’ll discuss in this article.

We’re going to break it down into the five best things you can do with cold email and italy business email list five bad tactics you should avoid.


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5 Tips for Cold Email Marketing
Let’s start with the positives that will help you avoid ending up in your spam folder.

1. Come up with a strong theme.
Creating a catchy subject line is important, especially for cold email marketing campaigns. According to surveys, 47% of email recipients open emails based on the subject line alone because it’s the first thing they see when they open their inbox. Therefore, you should follow these tips to make your cold email subject lines impactful:


Keep them short and clear;
Show the recipient that you will be sharing a solution to their problem in the email - statistics show that this type of subject line has an OR of up to 28%;
Avoid using spam words and phrases such as “free” and “buy now”;
Here are great examples of subject lines that solve a problem and provide value: