So, in this post we will talk about how sudan business email list email marketing can help us to be successful in our events and how, through email marketing, we can show users why our event is amazing and they can't miss it. Because no matter how amazing it is, if they don't know about it, it's useless.
First of all, it is very important to be clear about who our event is aimed at. We must define an ideal profile of attendees in order to carry out segmentation in our database and capture those users who we are most interested in attending our event. In any email marketing campaign, it is essential to carry out segmentation, so it is not a new piece of information. Sending emails to our entire database, without making distinctions and including people who may not be interested in our event, is a mistake. It is important to work on our database and address only our target audience . In addition, personalization will be a key element that will make your opening rate higher, since the recipient will feel that it is an invitation prepared especially for him.
What should our message be?
As always, keep it short. Long texts, as we saw in the previous post , distract us and don't really work. Therefore, try to be as visual as possible so that the user immediately understands what you want to convey. Place a single Call to Action that focuses on the registration of the form. Placing more than one can distract the user's attention from the real objective of our email. Finally, include some image. Either the official poster of the event or some image that is related to the theme of the event.
Tip 1: To make the email even more personal, have it signed by the organizer or the person in charge of communication/events for your brand. This will create a bond between the person inviting and the person being invited.
Tip 2: If you want to surprise users, give them the option to add the event from the email to their calendar .
What type of emails should you send throughout the process?
Pre-event emails
These emails will be sent prior to the event in order to attract as many attendees as possible.
Invitation email
This email will be the one sent to all of our target audience. It is the first contact with users, therefore, it is the one that will make the first impression. Work on the subject thoroughly so that the user is curious about your event, and include in the email all the necessary information to explain your event. In this email you should include the 5W:
Email reminder/Email de recordar
This email will vary depending on the users' reaction to the first email. So we will find 3 different reminder emails:
– Reminder email for those who have opened the invitation email and registered for our event. To remind them when and where the event is. This email will have a different structure than the invitation email and will only serve to remind users that they have an appointment with your brand. A good way to do this is to include a countdown in your email showing the days or hours left until your event.
– Reminder email for those who have opened the invitation email but have not registered for the event. This email will serve as a call to those who have not yet decided to sign up for your event. Therefore, you should include the same elements as the first invitation email but with some modifications to attract the attention of those who are still undecided. A good way to do this is to create a sense of urgency by including “last places” or “last minute” in the subject line. This way, the user will feel that they may miss the opportunity to miss your event and this will increase the chances of them registering.
– Reminder email for those who have not opened the invitation email. This email will be the same as the first one, but with a different subject line, in order to get them to open our email this time and, at the very least, see what we are offering them.
Post-event emails
These emails will be sent after the event has taken place in order to offer the user a satisfactory experience from start to finish.
Thank you email
In this type of email we will find two variants:
– Thank you email to those who attended our event. This email is sent to all event attendees with the aim of thanking them for their attendance and providing them with important materials and documents from the event as a “reward”. It can also be a good time to include a survey in the email so that attendees can give you feedback on how they experienced the event and how you could improve it.
– Thank you email to those who were unable to attend our event. Even if there are people who were unable/unwilling to go, it is a good idea to send them an email with material or references about how the event went. It is a way to strengthen ties with the user and remind the user that you are there for them.