How to Create a Lead Magnet That Converts? Examples and Ideas
Posted: Tue Dec 03, 2024 7:18 am
Clasp Blog How to Create a Lead Magnet That Converts? Examples and Ideas
Have you decided to create a lead magnet but are not sure where to start? Then our article will help you put everything into perspective. We will tell you exactly what incentives for lead generation are. We will show you where to find ideas for high-quality content, what form to convert it into, and how to write and design the text. We will also explain how to promote a ready-made lead magnet and what to do next.
This article will also be useful for those readers who already have a lead magnet ready but are not getting the expected conversion. We will analyze what to look for to identify possible problems with the quality of the content or its distribution.
Therefore, this article will help you understand how to create a good lead magnet that generates customers.
Try it for free and get more subscribers and customers right away!
Sign up
What is a Lead Magnet and Do They Really Work?
Lead magnet
A lead magnet is something valuable that you offer for free to attract norway whatsapp number data 5 million potential customers. The lead magnet concept includes various incentives, from discounts and freebies to free resources, such as ebooks, checklists, templates, and printables. The goal is to get consumers to share their contact information in exchange for the incentive.
The answer to how to create a great lead magnet is simple — offer your target audience something of value. This will make people more willing to share their personal information with you (at least provide an email).
When it comes to what lead magnet consumers like, you should focus on your specific audience. Look at what your direct competitors offer. Also, pay attention to various studies on how to create a lead magnet. For example, according to a survey of marketers, 47% of respondents said that video and written lead magnets have the highest conversion rates. This is great news for small businesses and bloggers who can't afford monetary incentives. Let's take a look at the entire list of the best lead magnets according to this study:
video — 24.2% of respondents
text files (guides, ebooks, checklists, etc.) — 22.8% of respondents
visual materials (templates, infographics) — 11.8% of respondents
tools or access to something — 11.8% of respondents
monetary incentives — 10.5% of respondents
interactive — 7.7% of respondents
audio (podcasts, etc.) — 6.1% of respondents
Next, you may wonder what a good conversion rate is for a lead magnet. The general rule is that the higher the better. A study on the effectiveness of lead magnet landing pages found that their average conversion rate is 18%. Here are the types of lead magnets that convert best according to statistics:
Cheatsheet — 34%
Checklist — 27%
Ebooks — 24%
Mini-course — 22%
Coupon — 20%
Quiz — 18%
Webinars — 17%
Templates — 15%
Case studies — 12%
Free consultation — 9%
By the way, if you are interested in landing pages, you might want to check out our article on lead magnet landing page examples .
What makes it high converting?
Now, let’s dive into more detail on how to create a lead magnet that converts. First, let’s outline the key characteristics it should meet:
Value-driven: Offers something of tangible value.
Relevant: Aligns with the needs or interests of the target audience.
Specific: Solves a particular problem or answers a question.
Action: Provides immediate use or valuable insights to the user.
Easy to consume: Quick and easy to access or implement.
Let’s look at how these principles can be applied in a real-world example. The cosmetics brand Vichy uses an AI tool on its site as an enticing lead magnet. It analyzes the quality of your skin and offers personalized skincare recommendations. This aligns with the first two principles we discussed: the visitor is offered a valuable service that responds to their interests and needs.
Initially, the user answers several questions in a multi-step lead capture form, including gender, age, skin concerns, skin tone, location (under the guise of assessing environmental factors), and SPF protection. By collecting this information, the company can effectively segment users and create more personalized offers once they provide their email.
The system then analyzes the uploaded selfie and evaluates the information provided, generating a rating with recommendations for cosmetic products to improve skin quality. This addresses two other principles: specificity (with personalized scan results) and action (since it suggests specific products along with explanations of their benefits).
SkinConsult-AI-skin-quality-analysis-Vichy
If users wish to receive a detailed report with these recommendations for easy reference, they are asked to share their email — effectively implementing the ultimate principle of easy consumption.
Of course, not everyone can afford to use advanced technology like Vichy’s AI tool, but the key is to understand the essence of a lead magnet and adapt it to your product or service. For example, an online cosmetics store, spa, or beauty blogger could offer their audience a digital skincare calendar or planner as a lead magnet. Here’s how it aligns with the basics:
Value: Users get a free tool that helps make their skincare routine more effective, track progress, and improve results over time.
Relevance: People who follow skincare routines often look for ways to maintain consistency, explore new treatments, or track their skin’s progress.
Specific: Tailored for different skin types and concerns, the planner helps users build a routine that works for them.
Actionable: Once downloaded, users can immediately begin compiling their daily skincare routines, setting goals, and tracking progress. Salons could include tips on scheduling treatments based on specific skin needs, while online retailers could recommend seasonal skincare products.
Easy to Use: The planner can be offered as a simple PDF, designed for easy use with sections for morning and evening routines.
Beauty_Tips
Try this model
Why You Need Lead Magnets in Your Marketing Funnel
Creating the best lead magnet will be a worthwhile endeavor, as using it to grow your email list brings many benefits. Let’s analyze them one by one.
Start Customer Relations
Lead magnets are a great way to break the ice with new site visitors who aren’t familiar with you yet. By offering something of value, you encourage people who are already interested in your niche to connect with you.
Find Out What Your Audience Needs
Discovering a person’s specific pain points, interests, etc., allows you to send them personalized content. Targeted lead magnets capture people who are generally more interested in your product. Therefore, you will spend less on acquisition while obtaining more qualified contacts.
Reconnect with Site Visitors
Lead magnets help you capture those visitors who have visited your site but haven’t converted yet. With their email address at hand, you can follow up with them.
Promote More Offers
After you convert a visitor into a subscriber, it’s your turn to turn them into a customer. Now, you can provide them with more interesting offers, increasing the likelihood of selling your products or services.
Organic Traffic Growth Potential
Great lead magnets can even spread on their own! When people receive something useful, some of them share the interesting discovery with their friends, post on social media, and so on. This is an opportunity to get additional leads.
Not sure how to incorporate this approach into your marketing strategy? Check out our article on how to build a lead magnet funnel .
Step-by-Step Guide to Creating a Lead Magnet That Converts on Your Website
The process of working with effective lead generation incentives is divided into three main phases: preparation, lead magnet creation, and subsequent workflow improvement and scaling.
Step 1: Know Your Audience
The quality of the future lead magnet and its effectiveness depend on this initial stage. Therefore, the creator of the lead magnet should work well in the preparation stage.
Building an email list is great, but it won’t be effective if your subscribers aren’t interested in what you offer. To create quality lead magnets that truly connect, you need to understand your audience on a deeper level. Here’s how:
Use tools like surveys, social media polls, and interviews to learn more about your customers’ problems and goals. What questions do people or your support team ask you the most? If you find yourself answering the same questions over and over, that’s your clue!
Look at questions people are asking on other blogs and social media threads. Go to the comments section of videos or posts from creators in your industry to see what their audience is interested in. This is a goldmine for topics of interest!
Analyze the behavioral habits of your audience and customers. Study their feedback , etc. All this can provide important insights into the pain points of your potential customers.
Think about the biggest challenges your audience faces. Could you offer a simple solution or perhaps the first step to solving their problem? Providing a resource that points them in the right direction will immediately grab their attention.
Step 2: Define the goals of the Lead Magnet
Before you begin creating a lead magnet, establish clear goals. This will guide the development process and ensure that the final product is aligned with your overall business strategy. Consider the following common goals:
Brand Awareness: Introduce your brand to a wider audience and establish yourself as an industry expert.
Lead Generation: Attract leads and capture contact information from potential customers.
Lead Nurturing: Engage, nurture and convert existing leads.
Lead Qualification: Identify new leads with the greatest potential to become customers.
Educational Content: Provide valuable information to educate and inform your audience.
Relationship Building: Cultivate relationships with potential customers and build brand loyalty.
Step 3: Decide on the type of Lead Magnet
Next, decide what type of lead magnet you want to use that fully addresses the topic of interest or helps solve a problem and meets your goals. Here are examples of how different types of content meet these conditions:
eBooks or guides are a format for in-depth coverage of a specific topic. They typically include different types of content that can be popular lead magnets in their own right, such as infographics, checklists, cheat sheets, and case studies.
Templates and checklists are useful tools that can help you solve a specific task quickly and in a targeted manner.
Webinars are an interactive way of teaching, explaining a concept, etc.
Video tutorials are designed to explain something step-by-step and demonstrate how to learn something.
When deciding on the length of a lead magnet, focus on the topic you want to cover. We can also refer to a study to find out which formats people prefer in general. According to the survey , 73% of marketers surveyed said that short videos have a higher conversion rate than long ones. These can be video clips, quick tutorials, and video samples. For text lead magnets, 58.6% of respondents reported higher conversion rates for short formats and 41.4% for long ones.
We have prepared some practical tips on creating a written lead magnet. They are flexible and suitable for products of any length.
Step 4: Write an Effective Lead Magnet
Start by briefly introducing the lead magnet and telling the user what to expect from the document. You can add some key facts, figures, etc. This should grab the reader's attention right from the start. Overall, the content of the lead magnet should be truly unique and packed with insights and discoveries or data that can't be found on Google.
For example, our team has developed a helpful document with ideas for A/B testing email collection forms. Each idea is accompanied by information that shows the potential increase in conversion rate. This way, users testing with our recommendations will clearly understand what to expect from each approach described. If you are interested in this testing guide, feel free to download it and experiment as you wish!
Focus on solving a problem for the person and demonstrate that the lead magnet is the solution. Provide advice with concrete steps and encourage readers to take specific actions related to your product/service. Explain how these actions will improve a person’s life or work.
Add calls to action in the appropriate places. They should be clear and highlight the benefits for the prospect.
Step 5: Design the Lead Magnet
Your lead magnet should be attractive, professional and easy to read. Here's how you can achieve that.
Visuals
Break up large blocks of text with visuals like images, infographics, and illustrations. Lead magnets often include stock images that are difficult to customize to the style of the brand you want to follow. Instead, try generating images using AI services. Check out our article on image generators; you might find one helpful.
Also consider the following tips:
Opt for easy-to-read fonts like Helvetica, Arial, or Montserrat. Limit yourself to no more than three styles (bold, semi-bold, italic). Use a decorative font for headings and a basic font for the main text.
Make sure you have adequate space between lines (120% of text size is suggested).
Highlight key information: Use bold, italics, or underline to emphasize important points.
Incorporate your brand logo, color palette, and overall aesthetic throughout the design. It is recommended to use no more than five colors for visuals and text.
Structure and Navigation
Divide your lead magnet into sections and subsections with headings and subheadings. Break large blocks of text into smaller paragraphs, lists, and bullet points. If your document has more than two pages, it’s best to number them. This will help the user know which page they’re on at any given time. Add links within your document to specific sections for easy navigation.
Mobile Device Compatibility
To avoid worrying about how to design a lead magnet for mobile users, simply create it in an A4 vertical format. The font size for the main text should be 10-14 points to be readable on both desktop and mobile screens. For titles and subtitles, use a font a few points larger than the main text.
Have you decided to create a lead magnet but are not sure where to start? Then our article will help you put everything into perspective. We will tell you exactly what incentives for lead generation are. We will show you where to find ideas for high-quality content, what form to convert it into, and how to write and design the text. We will also explain how to promote a ready-made lead magnet and what to do next.
This article will also be useful for those readers who already have a lead magnet ready but are not getting the expected conversion. We will analyze what to look for to identify possible problems with the quality of the content or its distribution.
Therefore, this article will help you understand how to create a good lead magnet that generates customers.
Try it for free and get more subscribers and customers right away!
Sign up
What is a Lead Magnet and Do They Really Work?
Lead magnet
A lead magnet is something valuable that you offer for free to attract norway whatsapp number data 5 million potential customers. The lead magnet concept includes various incentives, from discounts and freebies to free resources, such as ebooks, checklists, templates, and printables. The goal is to get consumers to share their contact information in exchange for the incentive.
The answer to how to create a great lead magnet is simple — offer your target audience something of value. This will make people more willing to share their personal information with you (at least provide an email).
When it comes to what lead magnet consumers like, you should focus on your specific audience. Look at what your direct competitors offer. Also, pay attention to various studies on how to create a lead magnet. For example, according to a survey of marketers, 47% of respondents said that video and written lead magnets have the highest conversion rates. This is great news for small businesses and bloggers who can't afford monetary incentives. Let's take a look at the entire list of the best lead magnets according to this study:
video — 24.2% of respondents
text files (guides, ebooks, checklists, etc.) — 22.8% of respondents
visual materials (templates, infographics) — 11.8% of respondents
tools or access to something — 11.8% of respondents
monetary incentives — 10.5% of respondents
interactive — 7.7% of respondents
audio (podcasts, etc.) — 6.1% of respondents
Next, you may wonder what a good conversion rate is for a lead magnet. The general rule is that the higher the better. A study on the effectiveness of lead magnet landing pages found that their average conversion rate is 18%. Here are the types of lead magnets that convert best according to statistics:
Cheatsheet — 34%
Checklist — 27%
Ebooks — 24%
Mini-course — 22%
Coupon — 20%
Quiz — 18%
Webinars — 17%
Templates — 15%
Case studies — 12%
Free consultation — 9%
By the way, if you are interested in landing pages, you might want to check out our article on lead magnet landing page examples .
What makes it high converting?
Now, let’s dive into more detail on how to create a lead magnet that converts. First, let’s outline the key characteristics it should meet:
Value-driven: Offers something of tangible value.
Relevant: Aligns with the needs or interests of the target audience.
Specific: Solves a particular problem or answers a question.
Action: Provides immediate use or valuable insights to the user.
Easy to consume: Quick and easy to access or implement.
Let’s look at how these principles can be applied in a real-world example. The cosmetics brand Vichy uses an AI tool on its site as an enticing lead magnet. It analyzes the quality of your skin and offers personalized skincare recommendations. This aligns with the first two principles we discussed: the visitor is offered a valuable service that responds to their interests and needs.
Initially, the user answers several questions in a multi-step lead capture form, including gender, age, skin concerns, skin tone, location (under the guise of assessing environmental factors), and SPF protection. By collecting this information, the company can effectively segment users and create more personalized offers once they provide their email.
The system then analyzes the uploaded selfie and evaluates the information provided, generating a rating with recommendations for cosmetic products to improve skin quality. This addresses two other principles: specificity (with personalized scan results) and action (since it suggests specific products along with explanations of their benefits).
SkinConsult-AI-skin-quality-analysis-Vichy
If users wish to receive a detailed report with these recommendations for easy reference, they are asked to share their email — effectively implementing the ultimate principle of easy consumption.
Of course, not everyone can afford to use advanced technology like Vichy’s AI tool, but the key is to understand the essence of a lead magnet and adapt it to your product or service. For example, an online cosmetics store, spa, or beauty blogger could offer their audience a digital skincare calendar or planner as a lead magnet. Here’s how it aligns with the basics:
Value: Users get a free tool that helps make their skincare routine more effective, track progress, and improve results over time.
Relevance: People who follow skincare routines often look for ways to maintain consistency, explore new treatments, or track their skin’s progress.
Specific: Tailored for different skin types and concerns, the planner helps users build a routine that works for them.
Actionable: Once downloaded, users can immediately begin compiling their daily skincare routines, setting goals, and tracking progress. Salons could include tips on scheduling treatments based on specific skin needs, while online retailers could recommend seasonal skincare products.
Easy to Use: The planner can be offered as a simple PDF, designed for easy use with sections for morning and evening routines.
Beauty_Tips
Try this model
Why You Need Lead Magnets in Your Marketing Funnel
Creating the best lead magnet will be a worthwhile endeavor, as using it to grow your email list brings many benefits. Let’s analyze them one by one.
Start Customer Relations
Lead magnets are a great way to break the ice with new site visitors who aren’t familiar with you yet. By offering something of value, you encourage people who are already interested in your niche to connect with you.
Find Out What Your Audience Needs
Discovering a person’s specific pain points, interests, etc., allows you to send them personalized content. Targeted lead magnets capture people who are generally more interested in your product. Therefore, you will spend less on acquisition while obtaining more qualified contacts.
Reconnect with Site Visitors
Lead magnets help you capture those visitors who have visited your site but haven’t converted yet. With their email address at hand, you can follow up with them.
Promote More Offers
After you convert a visitor into a subscriber, it’s your turn to turn them into a customer. Now, you can provide them with more interesting offers, increasing the likelihood of selling your products or services.
Organic Traffic Growth Potential
Great lead magnets can even spread on their own! When people receive something useful, some of them share the interesting discovery with their friends, post on social media, and so on. This is an opportunity to get additional leads.
Not sure how to incorporate this approach into your marketing strategy? Check out our article on how to build a lead magnet funnel .
Step-by-Step Guide to Creating a Lead Magnet That Converts on Your Website
The process of working with effective lead generation incentives is divided into three main phases: preparation, lead magnet creation, and subsequent workflow improvement and scaling.
Step 1: Know Your Audience
The quality of the future lead magnet and its effectiveness depend on this initial stage. Therefore, the creator of the lead magnet should work well in the preparation stage.
Building an email list is great, but it won’t be effective if your subscribers aren’t interested in what you offer. To create quality lead magnets that truly connect, you need to understand your audience on a deeper level. Here’s how:
Use tools like surveys, social media polls, and interviews to learn more about your customers’ problems and goals. What questions do people or your support team ask you the most? If you find yourself answering the same questions over and over, that’s your clue!
Look at questions people are asking on other blogs and social media threads. Go to the comments section of videos or posts from creators in your industry to see what their audience is interested in. This is a goldmine for topics of interest!
Analyze the behavioral habits of your audience and customers. Study their feedback , etc. All this can provide important insights into the pain points of your potential customers.
Think about the biggest challenges your audience faces. Could you offer a simple solution or perhaps the first step to solving their problem? Providing a resource that points them in the right direction will immediately grab their attention.
Step 2: Define the goals of the Lead Magnet
Before you begin creating a lead magnet, establish clear goals. This will guide the development process and ensure that the final product is aligned with your overall business strategy. Consider the following common goals:
Brand Awareness: Introduce your brand to a wider audience and establish yourself as an industry expert.
Lead Generation: Attract leads and capture contact information from potential customers.
Lead Nurturing: Engage, nurture and convert existing leads.
Lead Qualification: Identify new leads with the greatest potential to become customers.
Educational Content: Provide valuable information to educate and inform your audience.
Relationship Building: Cultivate relationships with potential customers and build brand loyalty.
Step 3: Decide on the type of Lead Magnet
Next, decide what type of lead magnet you want to use that fully addresses the topic of interest or helps solve a problem and meets your goals. Here are examples of how different types of content meet these conditions:
eBooks or guides are a format for in-depth coverage of a specific topic. They typically include different types of content that can be popular lead magnets in their own right, such as infographics, checklists, cheat sheets, and case studies.
Templates and checklists are useful tools that can help you solve a specific task quickly and in a targeted manner.
Webinars are an interactive way of teaching, explaining a concept, etc.
Video tutorials are designed to explain something step-by-step and demonstrate how to learn something.
When deciding on the length of a lead magnet, focus on the topic you want to cover. We can also refer to a study to find out which formats people prefer in general. According to the survey , 73% of marketers surveyed said that short videos have a higher conversion rate than long ones. These can be video clips, quick tutorials, and video samples. For text lead magnets, 58.6% of respondents reported higher conversion rates for short formats and 41.4% for long ones.
We have prepared some practical tips on creating a written lead magnet. They are flexible and suitable for products of any length.
Step 4: Write an Effective Lead Magnet
Start by briefly introducing the lead magnet and telling the user what to expect from the document. You can add some key facts, figures, etc. This should grab the reader's attention right from the start. Overall, the content of the lead magnet should be truly unique and packed with insights and discoveries or data that can't be found on Google.
For example, our team has developed a helpful document with ideas for A/B testing email collection forms. Each idea is accompanied by information that shows the potential increase in conversion rate. This way, users testing with our recommendations will clearly understand what to expect from each approach described. If you are interested in this testing guide, feel free to download it and experiment as you wish!
Focus on solving a problem for the person and demonstrate that the lead magnet is the solution. Provide advice with concrete steps and encourage readers to take specific actions related to your product/service. Explain how these actions will improve a person’s life or work.
Add calls to action in the appropriate places. They should be clear and highlight the benefits for the prospect.
Step 5: Design the Lead Magnet
Your lead magnet should be attractive, professional and easy to read. Here's how you can achieve that.
Visuals
Break up large blocks of text with visuals like images, infographics, and illustrations. Lead magnets often include stock images that are difficult to customize to the style of the brand you want to follow. Instead, try generating images using AI services. Check out our article on image generators; you might find one helpful.
Also consider the following tips:
Opt for easy-to-read fonts like Helvetica, Arial, or Montserrat. Limit yourself to no more than three styles (bold, semi-bold, italic). Use a decorative font for headings and a basic font for the main text.
Make sure you have adequate space between lines (120% of text size is suggested).
Highlight key information: Use bold, italics, or underline to emphasize important points.
Incorporate your brand logo, color palette, and overall aesthetic throughout the design. It is recommended to use no more than five colors for visuals and text.
Structure and Navigation
Divide your lead magnet into sections and subsections with headings and subheadings. Break large blocks of text into smaller paragraphs, lists, and bullet points. If your document has more than two pages, it’s best to number them. This will help the user know which page they’re on at any given time. Add links within your document to specific sections for easy navigation.
Mobile Device Compatibility
To avoid worrying about how to design a lead magnet for mobile users, simply create it in an A4 vertical format. The font size for the main text should be 10-14 points to be readable on both desktop and mobile screens. For titles and subtitles, use a font a few points larger than the main text.