Keys to knowing if your digital marketing team works
Posted: Thu Dec 12, 2024 11:02 am
As any business owner, and experts in the marketing and advertising sector, know, it is currently the customers who determine the future of a brand with their purchasing actions, tastes or preferences. By frequently analysing the results obtained, a company can know if the strategy carried out by its brand is effective, if an urgent change of tactics is necessary or if, on the contrary, the fault lies with the marketing team.
Starting from the premise that the vast majority of canada phone number library have already made the leap to 2.0 (if you haven't done so, I recommend you do so now), there are many that have not yet adapted their methodology to the new era, still using archaic, aggressive and intrusive user acquisition tactics. However, and leaving aside digressions, in this post we will focus on the work of the digital marketing team because the present and future is 2.0.
In a way, measuring the results of an online campaign is relatively easy, if we look at the number of visits, feedback received or traffic obtained on different media, for example. However, all these results can vary depending on the work carried out by our team. Therefore, to ensure that the work is done well, it is advisable to follow certain guidelines aimed at pampering the users themselves:
Frequency of posting on social media profiles . As already mentioned in the post “3 steps to post effectively on social media” , each platform must take into account an average number of interactions. In this way, we will avoid our posts going unnoticed or overwhelming users. As an example, these are the averages for posting on social media with the greatest impact on the network:
Twitter: 4-6 posts per day.
Facebook: approximately 2 posts per day.
LinkedIn: 2 posts per week.
Google+: 2 posts per week.
Respond to whoever speaks or writes to us . If we had to point out one aspect that users value positively about brands, it is their involvement with them, feeling listened to and understood. For this reason, it is advisable to maintain conversations with users in general and, in particular, with those who take the trouble to open conversations with us, thus creating a flow of opinions and information.
Customers (users in the 2.0 world) are the axis that will mark the future of brands. For this reason, it is essential to locate those most active users and prescribers of our brand . Why? Very simple, thank them for their work and reward them for it. After all, they are the ones who make us who we are.
And how do we get users to become fans, prescribers and interact with us? By creating content that encourages these users to participate with us . It is a joint effort, side by side with our users to ensure that both parties feel comfortable with social media actions and benefit from each other.
The world of the Internet can be dark and unfriendly. Therefore, our team must be prepared to deal with negative comments and “troll” users that can undermine our work and, why not, generate a crisis situation. For this reason, it is advisable to know some guidelines for action (such as a friendly and polite response without losing your temper) and have a crisis management plan that helps us to rectify the situation.
Starting from the premise that the vast majority of canada phone number library have already made the leap to 2.0 (if you haven't done so, I recommend you do so now), there are many that have not yet adapted their methodology to the new era, still using archaic, aggressive and intrusive user acquisition tactics. However, and leaving aside digressions, in this post we will focus on the work of the digital marketing team because the present and future is 2.0.
In a way, measuring the results of an online campaign is relatively easy, if we look at the number of visits, feedback received or traffic obtained on different media, for example. However, all these results can vary depending on the work carried out by our team. Therefore, to ensure that the work is done well, it is advisable to follow certain guidelines aimed at pampering the users themselves:
Frequency of posting on social media profiles . As already mentioned in the post “3 steps to post effectively on social media” , each platform must take into account an average number of interactions. In this way, we will avoid our posts going unnoticed or overwhelming users. As an example, these are the averages for posting on social media with the greatest impact on the network:
Twitter: 4-6 posts per day.
Facebook: approximately 2 posts per day.
LinkedIn: 2 posts per week.
Google+: 2 posts per week.
Respond to whoever speaks or writes to us . If we had to point out one aspect that users value positively about brands, it is their involvement with them, feeling listened to and understood. For this reason, it is advisable to maintain conversations with users in general and, in particular, with those who take the trouble to open conversations with us, thus creating a flow of opinions and information.
Customers (users in the 2.0 world) are the axis that will mark the future of brands. For this reason, it is essential to locate those most active users and prescribers of our brand . Why? Very simple, thank them for their work and reward them for it. After all, they are the ones who make us who we are.
And how do we get users to become fans, prescribers and interact with us? By creating content that encourages these users to participate with us . It is a joint effort, side by side with our users to ensure that both parties feel comfortable with social media actions and benefit from each other.
The world of the Internet can be dark and unfriendly. Therefore, our team must be prepared to deal with negative comments and “troll” users that can undermine our work and, why not, generate a crisis situation. For this reason, it is advisable to know some guidelines for action (such as a friendly and polite response without losing your temper) and have a crisis management plan that helps us to rectify the situation.