Online advertising: Google AdWords or Facebook Ads?
Posted: Thu Dec 12, 2024 10:51 am
For years, Google has been the main tool when it comes to paid advertising, and today it is increasingly essential to appear at the top of the search engine in order to get clients and sales. However, more and more companies are choosing to leave Google AdWords aside and switch to an alternative that is slowly dethroning the king. I am talking about the Facebook Ads advertising publishing tool .
When choosing one of these two tools to carry out SEM campaigns in your digital marketing strategy, it is important that you know both your target audience and the purchasing cambodia phone number library they are in. That is why I will now tell you a little about each tool and what their advantages and disadvantages are so that you can make the right choice when advertising on the Internet.
Google AdWords
Over the years, Google has been improving both Google AdWords and its utilities significantly and today we can highlight two of them, focused on the publication of paid ads: Google Search and Google Display Network .
When we talk about Google Search , we are referring to the paid ads that appear in the Google search engine when we enter a specific term. This type of ad is mainly designed for the decision-making phases, as it is the user himself who has made a search related to our product or service in order to solve a problem. It is important to differentiate between two main formats in this type of Google ads. On the one hand, we have text ads , the most common option within Google Search, and on the other, Shopping ads , that is, ads that stand out for having the clear objective of selling a product or showing a product catalogue.
Internet advertising: Facebook or Google
Google Display , on the other hand, refers to those ads placed on certain websites affiliated with the network of this medium (among which Youtube, Gmail and soon Google Maps stand out). Despite the fact that the public is less aware of them, this type of ads have a reach of over 90% of users. They usually appear in the form of banners, dynamic ads or videos positioned on websites related to our product or service and are mainly used in the Awareness and Consideration phases . However, despite having a reach of 90% and a relatively low cost, the CTRs it provides are significantly low, not exceeding 0.5%.
Internet advertising: Facebook or Google (display)
When choosing one of these two tools to carry out SEM campaigns in your digital marketing strategy, it is important that you know both your target audience and the purchasing cambodia phone number library they are in. That is why I will now tell you a little about each tool and what their advantages and disadvantages are so that you can make the right choice when advertising on the Internet.
Google AdWords
Over the years, Google has been improving both Google AdWords and its utilities significantly and today we can highlight two of them, focused on the publication of paid ads: Google Search and Google Display Network .
When we talk about Google Search , we are referring to the paid ads that appear in the Google search engine when we enter a specific term. This type of ad is mainly designed for the decision-making phases, as it is the user himself who has made a search related to our product or service in order to solve a problem. It is important to differentiate between two main formats in this type of Google ads. On the one hand, we have text ads , the most common option within Google Search, and on the other, Shopping ads , that is, ads that stand out for having the clear objective of selling a product or showing a product catalogue.
Internet advertising: Facebook or Google
Google Display , on the other hand, refers to those ads placed on certain websites affiliated with the network of this medium (among which Youtube, Gmail and soon Google Maps stand out). Despite the fact that the public is less aware of them, this type of ads have a reach of over 90% of users. They usually appear in the form of banners, dynamic ads or videos positioned on websites related to our product or service and are mainly used in the Awareness and Consideration phases . However, despite having a reach of 90% and a relatively low cost, the CTRs it provides are significantly low, not exceeding 0.5%.
Internet advertising: Facebook or Google (display)