Take advantage of Proximity Marketing in your aesthetic clinic!
Posted: Thu Dec 12, 2024 10:23 am
The Association for Media Research (AIMC) recently revealed that in Spain, geolocation services (searching and receiving offers from nearby establishments) have increased by 46% compared to 2017. This type of marketing, known as [tweet] Proximity Marketing, opens up a wide range of new promotional opportunities for street-level businesses[/tweet]. In this post, we'll tell you what Proximity Marketing is and how you can take advantage of it in your beauty clinic.
What is Proximity Marketing?
Proximity Marketing is a type of marketing that uses the proximity of benin phone number library to a location to promote products to those people who are near a certain establishment (hotels, restaurants, stores, shopping centers, airports, etc.).
However, for this technique to be possible, the customer must have the Bluetooth, Wi-Fi, QR code, or NFC functions activated on their mobile phone or have the business's App downloaded, through which they can be offered coupons, personal discounts, or exclusive offers.
It is therefore a marketing based on three pillars : geolocation, speed and personalization.
How can you use Proximity Marketing in your aesthetic clinic?
Proximity Marketing, through mobile devices, allows promotions to be carried out whenever the user wants, so like Inbound Marketing it tries to attract the customer in a non-invasive way.
Your aesthetic clinic can use this type of marketing in the following ways:
By placing beacons in your beauty center so that people who want to can receive your offer notifications on their cell phones when they are inside your establishment .
Through your clinic's App , you can identify when a client is in the vicinity of one of your beacons and then you will show them some type of promotion on their mobile, as long as the user has given their permission to the App.
It is also worth mentioning that for Proximity Marketing to be effective, it is advisable to send short , clear, concise and impactful messages; offer customers incentives to return, such as discount coupons, and as with any digital marketing campaign, it is necessary to analyze its results to know your response and success rates.
What is Proximity Marketing?
Proximity Marketing is a type of marketing that uses the proximity of benin phone number library to a location to promote products to those people who are near a certain establishment (hotels, restaurants, stores, shopping centers, airports, etc.).
However, for this technique to be possible, the customer must have the Bluetooth, Wi-Fi, QR code, or NFC functions activated on their mobile phone or have the business's App downloaded, through which they can be offered coupons, personal discounts, or exclusive offers.
It is therefore a marketing based on three pillars : geolocation, speed and personalization.
How can you use Proximity Marketing in your aesthetic clinic?
Proximity Marketing, through mobile devices, allows promotions to be carried out whenever the user wants, so like Inbound Marketing it tries to attract the customer in a non-invasive way.
Your aesthetic clinic can use this type of marketing in the following ways:
By placing beacons in your beauty center so that people who want to can receive your offer notifications on their cell phones when they are inside your establishment .
Through your clinic's App , you can identify when a client is in the vicinity of one of your beacons and then you will show them some type of promotion on their mobile, as long as the user has given their permission to the App.
It is also worth mentioning that for Proximity Marketing to be effective, it is advisable to send short , clear, concise and impactful messages; offer customers incentives to return, such as discount coupons, and as with any digital marketing campaign, it is necessary to analyze its results to know your response and success rates.