Black Hat SEO: 10 techniques your company should avoid
Posted: Thu Dec 12, 2024 9:38 am
Black Hat SEO is a marketing technique that we can describe as “cheating” and therefore a negative SEO . A few years ago it was one of the most used tactics by marketing specialists to achieve better web positioning. However, today these techniques are eagerly sought after and heavily penalized by the main search engines. For this reason, at Nementio we present you the 10 most common Black Hat SEO techniques that your company should avoid.
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What is Black Hat SEO?
The main objective of search engines is to help users find quality information that provides value when it comes to solving their queries. Achieving good positioning on the Internet is a long process that requires an australia phone number library on the part of companies to write appropriate content to respond exactly to what users are looking for, attract them and convert them into leads.
Black Hat SEO involves applying positioning techniques that violate search engine quality guidelines and are disrespectful to the user, such as positioning a website or blog post with keywords that do not correspond to the content of the specific site.
This practice aims to improve the positioning of a website in the short term , which implies deceiving the user by offering them very poor quality content, and a possible penalty by search engines. For this reason, the best short and long term option for your company is to avoid this type of practice at all costs and use legitimate tools to improve your SEO .
How can Google penalize you for using Black Hat SEO techniques?
A penalty is a measure taken by Google to sanction bad practices carried out by a website that violates the Google Webmaster Guidelines .
There are different degrees of sanctions, currently the following are distinguished:
Keyword Penalty : One or more keywords on a penalized website lose ranking position in Google.
URL/Directory Level Penalty – Almost all URL ranking positions are affected by this penalty.
Domain-level penalty : This is a single-page penalty, which is why a large volume of your keywords across the entire domain are dropped in the rankings.
Index exclusion penalty , also known as “ delisting ”: this is the maximum penalty from Google and the affected domain will be excluded from the search engine index. It will not allow the user to find any content on the website through Google.
In addition to the degree or level of penalty that Google can impose on a website for using Black Hat SEO, penalties can also be of two types: manual and algorithmic.
Manual sanctions
Manual penalties are imposed directly by a Google employee . If a website is suspected of violating Google's rules, a Google employee will perform a manual scan for violations . There are many cases where a Google employee may perform a manual scan, such as: spam reports from users, unnatural backlinks, or hidden text and/or keyword spam.
Manual penalties are reported to the primary administrator of the penalized website. The administrator will receive a notification via Google Search Console explaining the reason for the penalty and how to proceed next. This tool is crucial for your business, if you don't have it yet, we highly recommend you start using it.
Index [ Hide ]
What is Black Hat SEO?
The main objective of search engines is to help users find quality information that provides value when it comes to solving their queries. Achieving good positioning on the Internet is a long process that requires an australia phone number library on the part of companies to write appropriate content to respond exactly to what users are looking for, attract them and convert them into leads.
Black Hat SEO involves applying positioning techniques that violate search engine quality guidelines and are disrespectful to the user, such as positioning a website or blog post with keywords that do not correspond to the content of the specific site.
This practice aims to improve the positioning of a website in the short term , which implies deceiving the user by offering them very poor quality content, and a possible penalty by search engines. For this reason, the best short and long term option for your company is to avoid this type of practice at all costs and use legitimate tools to improve your SEO .
How can Google penalize you for using Black Hat SEO techniques?
A penalty is a measure taken by Google to sanction bad practices carried out by a website that violates the Google Webmaster Guidelines .
There are different degrees of sanctions, currently the following are distinguished:
Keyword Penalty : One or more keywords on a penalized website lose ranking position in Google.
URL/Directory Level Penalty – Almost all URL ranking positions are affected by this penalty.
Domain-level penalty : This is a single-page penalty, which is why a large volume of your keywords across the entire domain are dropped in the rankings.
Index exclusion penalty , also known as “ delisting ”: this is the maximum penalty from Google and the affected domain will be excluded from the search engine index. It will not allow the user to find any content on the website through Google.
In addition to the degree or level of penalty that Google can impose on a website for using Black Hat SEO, penalties can also be of two types: manual and algorithmic.
Manual sanctions
Manual penalties are imposed directly by a Google employee . If a website is suspected of violating Google's rules, a Google employee will perform a manual scan for violations . There are many cases where a Google employee may perform a manual scan, such as: spam reports from users, unnatural backlinks, or hidden text and/or keyword spam.
Manual penalties are reported to the primary administrator of the penalized website. The administrator will receive a notification via Google Search Console explaining the reason for the penalty and how to proceed next. This tool is crucial for your business, if you don't have it yet, we highly recommend you start using it.