Part 1 of the State of the Email Marketing Industry , key trends, relevant statistics and strategies for success (you can read part 2 here ). Email marketing remains a fundamental tool for businesses in 2024. Despite the rise of social media and other digital platforms, email remains the preferred communication channel for consumers to interact with brands.
This article offers a comprehensive western sahara business email list guide to the state of email marketing in 2024. We’ll cover the key trends that are shaping the email marketing landscape, the relevant statistics businesses need to know, and the strategies they can implement to succeed.
In this article, you will find information about:
The latest trends in email marketing, such as personalization, automation and artificial intelligence.
Key statistics on email marketing ROI, contribution to transactions and consumer preference.
Strategies for creating effective email marketing campaigns, such as segmenting your email list, creating engaging content, and optimizing for mobile devices.
Whether you are a beginner in email marketing or a seasoned pro, this article will provide you with valuable information that will help you improve your results.
Why Email Marketing in 2024?
Scenario in which we move
PPC is losing more and more weight every day, CAC ( Customer Acquisition Cost ) is multiplying x3 and x4. Too much competition, high prices, you lose much more money per sale by attracting new customers.
SEO. Almost 40% of the results page are paid ads, and they are increasingly similar in appearance to the organic results. Every second that passes, there are fewer opportunities to capture traffic in organic search .
Before we spent most of our time selling ( performance ), now we spend it on creating audiences with more secure performance , but in the longer term.
Investment moves to inbound marketing + email marketing strategies.
Reasons to use email marketing
Everyone uses it, it is a comfortable and well-known format, more than 30% of current sales are made through email marketing.
The Lifetime Value (LTV) of each individual in an email marketing database has increased 33% year-over-year.
Customer acquisition cost is much lower than other media and email marketing ROI is higher ($36 for every dollar spent)
Access your customers in real time with high conversion rates. It is also easy to measure and allows for very broad segmentation.
The data is yours, you do not depend on a third-party algorithm, and communication is direct B2C or B2B, without a social network or a third party in between.
Email marketing impacts important business development drivers. The main campaign objectives are sales (62%), engagement (50%), brand awareness (47%) and loyalty (45%).
Data & Marketing Association Study of 2022 & Litmus 2023
Email marketing in Spain: a growing panorama
Email marketing continues to be a fundamental tool for companies in Spain. Despite the rise of social media and other digital platforms, email remains a key communication channel for interacting with potential and existing customers.
Percentage of company revenue attributable to email marketing in Spain 2023
In 2023, approximately 31.5% of Spanish companies stated that 10% of their income came from email marketing strategies.
Source: Statista . Posted by Abigail Orús, 28 Mar 2023
On the other hand, a study by Digital Response highlighted that 56.9% of companies in Spain do not achieve their email marketing objectives due to a lack of internal resources, which is why at teenvio we offer a comprehensive email marketing outsourcing service, Email Marketing 360 . However, the main objective for 52.9% of companies remains to increase and improve their database to achieve a better email marketing strategy. Companies are also concerned about not saturating their customers, with 43.1% sending less than five campaigns per month .
Click-through and conversion rates remain important metrics, with a good percentage of companies reporting increases in these areas. However, investment in email marketing varies, with some companies planning to increase their budget while others remain stable .
These trends reflect an email marketing landscape in Spain that is more personalized, customer-centric and technologically advanced, with a strong emphasis on social responsibility and data security.
Use of email marketing by sector
Below, we will present specific data on the use of email marketing in each sector, including the most commonly used strategies, the main objectives and the expected results.
This information will help you understand how you can use email marketing effectively in your own industry.
Data by sector:
Financial: 70% of financial institutions use it, with the main objective of informing and offering products/services and with transactional communication strategies, newsletters, educational content.
E-commerce: Sector with the highest use of email marketing, with 90% of companies using it. Segmentation and automation are highlighted to boost sales.
Retail: 85% of companies use it, focusing on customer experience, promotions and special offers, and multilingual communication to attract a global audience .
Hospitality and tourism: 80% use it, with a focus on reservations, travel confirmation, personalized offers and recommendations.
Technology: 75% use it, with an emphasis on transactional communications, newsletters and educational content.
Telecommunications: 70% use it for transactional communications, customer service and personalized offers.
Public institutions : Between 65 and 75% of public administrations use email marketing to communicate with citizens, making it their preferred channel. *
Agencies and consultancies : Between 85 and 93% of agencies and consultancies use email marketing in communications with their clients as an effective tool for generating leads and essential for customer loyalty, and the main reasons are the high ROI and effectiveness.
Other relevant data:
Main objective: Obtain short-term sales (60% of companies).
Sending frequency: Mostly less than 50,000 emails per month.
Most used tools: Mailchimp, Google Suite and ActiveCampaign.
Return on Investment (ROI): Email marketing remains the marketing channel with the best ROI.
Conclusions Part 1: Email marketing in Spain in 2024
Email marketing remains a key tool for Spanish companies in 2024. Despite the rise of social media and other digital platforms, email continues to be a key communication channel for interacting with potential and loyal customers.
Summary of the main email marketing trends in Spain for 2024:
Increased investment in email marketing: Spanish companies are investing more and more in email marketing, aware of its effectiveness in achieving their commercial objectives.
Increased use of automation: Email marketing automation allows you to send relevant and timely messages to subscribers without the need for manual intervention, resulting in greater efficiency and better results.
Personalization and segmentation: Spanish companies are placing greater emphasis on personalization and segmentation of their email marketing campaigns to offer a more relevant experience to their customers.
Mobile Optimization: More and more people are opening their emails on mobile devices, so companies are adapting their campaigns to optimize the experience on these types of devices.
In short, email marketing is positioned as a fundamental tool for Spanish companies seeking to achieve their marketing and sales objectives in 2024.
To be successful with email marketing in 2024, businesses must:
Develop a clear and defined email marketing strategy.
Create engaging and relevant content for your subscribers.
Segment your audience and send personalized emails.
Use a professional email marketing platform.
Monitor and analyze the results of your campaigns.