Everything You Should Know About Advertising on TikTok advertising
Posted: Tue Dec 03, 2024 7:03 am
What is TikTok advertising, how does it work, who should use it and why is it important to uk phone number list include it in the media plan?
It was supposed to be a shooting star, or so it was initially thought, but TikTok has become an essential social media marketing tool , and not just for companies that target very young people, the so-called Generation Z.
TikTok's growth and numbers
TikTok was born as an evolution of Musical.ly , the social media where teenagers and pre-teens met to have fun with dances and lip-synching. It was 2017 and this new social network was completely unknown, as well as incomprehensible, to anyone over twenty. Then something changed: thanks to the pandemic and forced stay-at-home, TikTok was the most downloaded app of all of 2020 and the audience on the platform began to evolve. Adults arrived, first as simple users and then (also) as creators, and an ever-increasing number of companies understood the potential of this channel as a marketing and communication tool.
Meta itself has begun to “take inspiration”, to put it mildly, from TikTok. On Instagram it introduced Reels, which later arrived on Facebook, suggested content within the feed and vertical scrolling as a way to skip between one Reel and another. In short, TikTok has put “the other social network”, as it is called in jargon among Tiktokers, in quite a bit of difficulty .
According to the Global Digital Report 2022, curated by We are Social and Hootsuite, TikTok now has 1.023 billion users . For comparison, Instagram has 1.440 billion and was born in 2010. Another statistic that makes us understand how TikTok has now rooted itself in everyday life is the average time spent on the platform: 23.6 hours per month , compared to the 17.5 hours spent on WhatsApp and the 11.8 hours spent on Instagram.
TikTok for Business
TikTok is an incredible opportunity for businesses, as it still offers great growth potential. Just think that the average Engagement Rate based on the number of followers is 4.25% , compared to 0.60% on Instagram and 0.15% on Facebook. Furthermore, statistics tell us that 67% of users have stated that they have found inspiration for purchases on the platform.
In short, if we think that TikTok is just dancing, it's time to change our view. According to the What's Next Report, content related to financial topics , with a focus on investments and cryptocurrencies, recorded a real boom in 2022. Views for videos with the #NFT tag grew by 93,000% compared to 2020 and the hashtag #crypto collected 1.9 billion videos . The exponential growth of FinTok shows that even the most difficult sectors can find their own niche within the app , obviously with the creation of quality content.
DOES YOUR BUSINESS HAVE THE CHARACTERISTICS TO INTERCEPT ITS TARGET ON TIKTOK? LET'S FIND OUT TOGETHER
This is also demonstrated by BookTok , which started out as a simple hashtag to collect book-themed content, and has now become a real community , but also a rewards system in which you can earn points to receive free Amazon gift cards, a real marketing tool for publishing and much more. To understand the power of TikTok in the publishing world, just think that today almost all bookstores have shelves dedicated to BookTok , or the trending titles on the platform.
But does BookTok sell?
The answer is absolutely yes. For example, “The Song of Achilles”, a novel by Madeline Miller from 2013 and published in Italy by Sonzogno, had sold 20,000 copies. After the title went viral on TikTok, the copies sold in our country are about half a million .
In this case we are talking about collaborations between companies and creators, and not directly about TikTok advertising, but these numbers make us understand that the potential of the platform for business is truly vast.
What is TikTok advertising?
Advertising on TikTok means publishing paid ads on the platform, to be clear, these are all those videos visible with the “Advertising” tag. Ads on TikTok are not (yet!) as popular as those on Facebook or Instagram, but they are an incredible opportunity for all those brands that want to improve their online awareness .
The great advantage of TikTok, at least for now, is that it is not a saturated channel. Less competition means better results at a lower cost. This is the main reason why, if you haven't already done so, you should think about including TikTok advertising in your marketing plan.
How Advertising Works on TikTok
Creating ads on TikTok is very similar to any other platform. You can set a budget , daily or campaign, target audiences based on gender, location, age, interests, and more, and create custom audiences from lists and lookalike audiences to reach new audiences similar to your existing ones. TikTok currently has several advertising options:
In-Feed Ads,
It was supposed to be a shooting star, or so it was initially thought, but TikTok has become an essential social media marketing tool , and not just for companies that target very young people, the so-called Generation Z.
TikTok's growth and numbers
TikTok was born as an evolution of Musical.ly , the social media where teenagers and pre-teens met to have fun with dances and lip-synching. It was 2017 and this new social network was completely unknown, as well as incomprehensible, to anyone over twenty. Then something changed: thanks to the pandemic and forced stay-at-home, TikTok was the most downloaded app of all of 2020 and the audience on the platform began to evolve. Adults arrived, first as simple users and then (also) as creators, and an ever-increasing number of companies understood the potential of this channel as a marketing and communication tool.
Meta itself has begun to “take inspiration”, to put it mildly, from TikTok. On Instagram it introduced Reels, which later arrived on Facebook, suggested content within the feed and vertical scrolling as a way to skip between one Reel and another. In short, TikTok has put “the other social network”, as it is called in jargon among Tiktokers, in quite a bit of difficulty .
According to the Global Digital Report 2022, curated by We are Social and Hootsuite, TikTok now has 1.023 billion users . For comparison, Instagram has 1.440 billion and was born in 2010. Another statistic that makes us understand how TikTok has now rooted itself in everyday life is the average time spent on the platform: 23.6 hours per month , compared to the 17.5 hours spent on WhatsApp and the 11.8 hours spent on Instagram.
TikTok for Business
TikTok is an incredible opportunity for businesses, as it still offers great growth potential. Just think that the average Engagement Rate based on the number of followers is 4.25% , compared to 0.60% on Instagram and 0.15% on Facebook. Furthermore, statistics tell us that 67% of users have stated that they have found inspiration for purchases on the platform.
In short, if we think that TikTok is just dancing, it's time to change our view. According to the What's Next Report, content related to financial topics , with a focus on investments and cryptocurrencies, recorded a real boom in 2022. Views for videos with the #NFT tag grew by 93,000% compared to 2020 and the hashtag #crypto collected 1.9 billion videos . The exponential growth of FinTok shows that even the most difficult sectors can find their own niche within the app , obviously with the creation of quality content.
DOES YOUR BUSINESS HAVE THE CHARACTERISTICS TO INTERCEPT ITS TARGET ON TIKTOK? LET'S FIND OUT TOGETHER
This is also demonstrated by BookTok , which started out as a simple hashtag to collect book-themed content, and has now become a real community , but also a rewards system in which you can earn points to receive free Amazon gift cards, a real marketing tool for publishing and much more. To understand the power of TikTok in the publishing world, just think that today almost all bookstores have shelves dedicated to BookTok , or the trending titles on the platform.
But does BookTok sell?
The answer is absolutely yes. For example, “The Song of Achilles”, a novel by Madeline Miller from 2013 and published in Italy by Sonzogno, had sold 20,000 copies. After the title went viral on TikTok, the copies sold in our country are about half a million .
In this case we are talking about collaborations between companies and creators, and not directly about TikTok advertising, but these numbers make us understand that the potential of the platform for business is truly vast.
What is TikTok advertising?
Advertising on TikTok means publishing paid ads on the platform, to be clear, these are all those videos visible with the “Advertising” tag. Ads on TikTok are not (yet!) as popular as those on Facebook or Instagram, but they are an incredible opportunity for all those brands that want to improve their online awareness .
The great advantage of TikTok, at least for now, is that it is not a saturated channel. Less competition means better results at a lower cost. This is the main reason why, if you haven't already done so, you should think about including TikTok advertising in your marketing plan.
How Advertising Works on TikTok
Creating ads on TikTok is very similar to any other platform. You can set a budget , daily or campaign, target audiences based on gender, location, age, interests, and more, and create custom audiences from lists and lookalike audiences to reach new audiences similar to your existing ones. TikTok currently has several advertising options:
In-Feed Ads,