Increase the ratings of your e-commerce items thanks to email marketing
Posted: Tue Dec 03, 2024 7:01 am
The opinions of other buyers about any item or service have become a key element when it comes to improving sales for any business, both physical and online.
We go to any e-commerce site, we look for the product we want to buy and et voilà! There are dozens of products and a dilemma: which one should we choose? There are different prices and features, and we are not at all clear about it: how should we decide? Whether we like it or not, we all know that the opinions about them and the famous stars mark an important bias as buyers when making our decision.
Amazon customer reviews
The number of reviews, their average rating and third-party opinions make a substantial difference between one and the other, which makes it easier to buy from those with a higher reputation.
Bad practices and false opinions
Companies know this, and the need to improve these opinions it directors managers email lists is such that a black market for fictitious evaluations in exchange for juicy incentives has developed in parallel .
On any self-respecting website that reflects customer reviews, we can read in its rules, with respect to sellers or business owners, that it is not permitted to incentivize or reward any customer to reflect positive reviews. This is the case of Amazon or TripAdvisor, for example, where the violation of this policy can lead to the expulsion of the business from said portal.
These practices alter reality and the portals are the main parties interested in correcting them, because it is their responsibility to provide the most accurate information possible about a product, service or business so that their reputation as a site remains inviolable.
It should be added that under no circumstances is it prohibited to ask a customer for such a review , what is not allowed is the incentive to positively influence their assessment.
In this article we don't want to delve into the swamp of fakes , we are going to focus on providing simple solutions and practical examples so that these real opinions help improve the experience of other users...and sales!
How to improve my e-commerce product reviews
The strategy is based on overwhelming logic: no one else but those who have already bought our products could review them, right?
Thanks to our API , we can design a customized shipping plan and, best of all, automate this task . Our email marketing application is able to integrate with any platform, in this case that of your e-commerce, so that we can put this marketing action on autopilot and thus send emails only to buyers at the time and in the way we want.
Things to consider
Newsletter design .
The newsletter design should maintain the aesthetics and look of the ones we usually send, in terms of colors and fonts, but in this case the objective is different and we must be more precise than ever with texts and copy that really invite the user to click and leave a review of the product they have purchased . We are asking our client for something without anything in return.
Thanks to the dynamic content of newsletters and through our API we can set a pre-design that will automatically compose itself with the products that the client has purchased, as we can see in this example from Petit Loli, an ecommerce that sells children's clothing.
We go to any e-commerce site, we look for the product we want to buy and et voilà! There are dozens of products and a dilemma: which one should we choose? There are different prices and features, and we are not at all clear about it: how should we decide? Whether we like it or not, we all know that the opinions about them and the famous stars mark an important bias as buyers when making our decision.
Amazon customer reviews
The number of reviews, their average rating and third-party opinions make a substantial difference between one and the other, which makes it easier to buy from those with a higher reputation.
Bad practices and false opinions
Companies know this, and the need to improve these opinions it directors managers email lists is such that a black market for fictitious evaluations in exchange for juicy incentives has developed in parallel .
On any self-respecting website that reflects customer reviews, we can read in its rules, with respect to sellers or business owners, that it is not permitted to incentivize or reward any customer to reflect positive reviews. This is the case of Amazon or TripAdvisor, for example, where the violation of this policy can lead to the expulsion of the business from said portal.
These practices alter reality and the portals are the main parties interested in correcting them, because it is their responsibility to provide the most accurate information possible about a product, service or business so that their reputation as a site remains inviolable.
It should be added that under no circumstances is it prohibited to ask a customer for such a review , what is not allowed is the incentive to positively influence their assessment.
In this article we don't want to delve into the swamp of fakes , we are going to focus on providing simple solutions and practical examples so that these real opinions help improve the experience of other users...and sales!
How to improve my e-commerce product reviews
The strategy is based on overwhelming logic: no one else but those who have already bought our products could review them, right?
Thanks to our API , we can design a customized shipping plan and, best of all, automate this task . Our email marketing application is able to integrate with any platform, in this case that of your e-commerce, so that we can put this marketing action on autopilot and thus send emails only to buyers at the time and in the way we want.
Things to consider
Newsletter design .
The newsletter design should maintain the aesthetics and look of the ones we usually send, in terms of colors and fonts, but in this case the objective is different and we must be more precise than ever with texts and copy that really invite the user to click and leave a review of the product they have purchased . We are asking our client for something without anything in return.
Thanks to the dynamic content of newsletters and through our API we can set a pre-design that will automatically compose itself with the products that the client has purchased, as we can see in this example from Petit Loli, an ecommerce that sells children's clothing.