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SEO positioning trends
Table of contents
1 5 SEO positioning trends in 2023
1.1 SEO in Markets places
1.2 Online shopping
1.3 Google news and Google Discover
1.4 Core web vitals
1.5 Optimize search intent to get leads
1.6 Conclusion
5 SEO positioning trends in 2023
Some of the most popular trends and popularity for brand positioning or visibility that you can use or put into practice are:
SEO in Markets Places
Almost 50% of buyers start searching for products through well-known marketplaces such as Amazon, Aliexpress, Mercado Libre, eBay, etc.
For this reason, the platform is essential for brands that focus on chinese overseas america database promoting and are looking to connect with their audience.
This SEO will have to focus on the buyer's search intent, optimizing products to position in favor of brand searches.
Online shopping
By optimizing to improve the online shopping experience, Google has proposed the Shopping Graph as an alternative to innovate in consumer purchases.
This model is based on Artificial Intelligence focused on websites, reviews and data of any type of product adjusted to real time and using meaningful images and responses.
It is useful for classifying searches on Google and keeping product information organized with alternative texts and keywords.
Google News and Google Discover
Designed as a feed to offer information in video format or through written articles in searches made on mobile devices. Although it is a relatively new service, it has become popular and important to increase online traffic .
It should be noted that to optimize website posts it is essential to use images with a resolution of 1200px wide, long-tail and semantic keywords, to understand the buyer persona.
Core web vitals
For Google, page speed is an essential element of the SEO factor. It is convenient to optimize and improve the loading time of the website, and Google speed insight can be used to prioritize the performance of the website.
Any website that is designed to be responsive or respond to mobile devices will need to maintain optimal speed to respond to the user experience.
Optimize search intent to get leads
Google's algorithms are designed to identify useful keywords related to search intent.
It will even be necessary to start with the development of the buyer persona to begin creating content aligned to satisfy search needs.
The ideal is to create texts that comply with a format to respond to frequently asked questions and users' search intentions.
Conclusion
If you are looking for SEO actions that serve to improve online visibility, at Agencia Digital 9mm we help you with the selection of popular and innovative SEO tactics, let's schedule a video call .