3 Social Media Marketing Tactics That Need To Be Retired
Posted: Thu Dec 12, 2024 3:24 am
Social media is constantly evolving, so the life expectancy of any social media marketing strategy can be dangerously short. Unfortunately, some tactics don’t seem to die when they should, instead stumbling around like some sort of marketing zombie, not realizing that they should be buried in a grave forever.
And these zombie tactics can become a major problem. First, they waste time and resources: no matter how simple or cost-effective the strategy is, it still requires effort to keep it moving – effort that could be transferred to something effective.
Second, people are getting the wrong information about your products and customers. Unhelpful tactics that don’t have much of an effect on your market are going to distort your perception of how your brand might be performing, and that could lead you to make changes in your approach that are both unnecessary and detrimental.
Ultimately, appearances count. If your tactics are dry and dated, your brand will also appear outdated. That’s not what you want when you’re trying to attract interest, especially from the Millennial and Gen Z markets.
In this regard, here I will show you three commonly used social media marketing tactics that should be retired for good. Removing these processes from your digital marketing system will help you improve your results and ROI.
3 Social Media Marketing Tactics That Need To Be Retired
1. Gain a lot of followers by following many accounts
This used to be a popular way to gain followers quickly: in order to get more people to follow you, you had to follow them back first. A good percentage of people would follow you back, and over time you could build up a large audience, helping to improve the look of your social media presence and, theoretically, build an engaged audience.
But there are big problems with this tactic. First, these days, consumers gambling data malaysia are becoming more savvy and selective about who they follow. Using this tactic could see you labeled as a fake account, which will hurt your reputation and social value. You'll also end up with a feed full of irrelevant posts that can hinder your productivity.
To top it off, you'll probably have a hard time figuring out which contacts you actually want to follow up on. You won't be able to find the good connections among all the strangers.
Other methods of attracting followers, such as posting great content that ultimately attracts the most interested consumers, are slow tactics, but they are the healthiest way to grow your numbers and will keep your brand going in the future.
3 Social Media Marketing Tactics That Need To Be Retired
2. Using automated messages that are automatically impersonal
Increasingly, consumers are placing a higher value on personal contact and attachment when it comes to deciding where they want to spend their money. And no one is personally attracted to a bot.
Automated messages were once all the rage in social media marketing. Someone would hit “follow” on a brand’s social media page and their inbox would receive an almost instant automated message acknowledging them and inviting them to look around or make a purchase. Today, such generic messages don’t cut it. Consumers on the other end of such messages often feel like they’re nothing more than a prospect for the brand.
If you want a consumer business, you should wait a bit, until the relationship you have established with that consumer has started to warm up, before sending any type of message that could be considered promotional.
And even then, you need to tailor it to a consumer’s previous interactions with your brand. 79% of consumers won’t look at a promotion otherwise.
3. Promoting posts with useless links and excessive hashtags
No one is looking for ads to read, at least not on purpose. You should realize by now that you need to produce social media content that is informative, entertaining, and thought-provoking, whether you do it all at once or in shifts.
Unfortunately, too many brands still think that the best way to get the most out of a post is to stuff it with links to their products or services, or fill a post with hashtags using every possible variation of relevant topics in the hopes of attracting more attention.
Both of these practices will make a post less appealing to look at and more like an advertisement. These days, you have to sell your brand by selling your authority, not your products or services. Offer people genuine value in exchange for their attention, and eventually, they'll find their way to your door without much effort.
And these zombie tactics can become a major problem. First, they waste time and resources: no matter how simple or cost-effective the strategy is, it still requires effort to keep it moving – effort that could be transferred to something effective.
Second, people are getting the wrong information about your products and customers. Unhelpful tactics that don’t have much of an effect on your market are going to distort your perception of how your brand might be performing, and that could lead you to make changes in your approach that are both unnecessary and detrimental.
Ultimately, appearances count. If your tactics are dry and dated, your brand will also appear outdated. That’s not what you want when you’re trying to attract interest, especially from the Millennial and Gen Z markets.
In this regard, here I will show you three commonly used social media marketing tactics that should be retired for good. Removing these processes from your digital marketing system will help you improve your results and ROI.
3 Social Media Marketing Tactics That Need To Be Retired
1. Gain a lot of followers by following many accounts
This used to be a popular way to gain followers quickly: in order to get more people to follow you, you had to follow them back first. A good percentage of people would follow you back, and over time you could build up a large audience, helping to improve the look of your social media presence and, theoretically, build an engaged audience.
But there are big problems with this tactic. First, these days, consumers gambling data malaysia are becoming more savvy and selective about who they follow. Using this tactic could see you labeled as a fake account, which will hurt your reputation and social value. You'll also end up with a feed full of irrelevant posts that can hinder your productivity.
To top it off, you'll probably have a hard time figuring out which contacts you actually want to follow up on. You won't be able to find the good connections among all the strangers.
Other methods of attracting followers, such as posting great content that ultimately attracts the most interested consumers, are slow tactics, but they are the healthiest way to grow your numbers and will keep your brand going in the future.
3 Social Media Marketing Tactics That Need To Be Retired
2. Using automated messages that are automatically impersonal
Increasingly, consumers are placing a higher value on personal contact and attachment when it comes to deciding where they want to spend their money. And no one is personally attracted to a bot.
Automated messages were once all the rage in social media marketing. Someone would hit “follow” on a brand’s social media page and their inbox would receive an almost instant automated message acknowledging them and inviting them to look around or make a purchase. Today, such generic messages don’t cut it. Consumers on the other end of such messages often feel like they’re nothing more than a prospect for the brand.
If you want a consumer business, you should wait a bit, until the relationship you have established with that consumer has started to warm up, before sending any type of message that could be considered promotional.
And even then, you need to tailor it to a consumer’s previous interactions with your brand. 79% of consumers won’t look at a promotion otherwise.
3. Promoting posts with useless links and excessive hashtags
No one is looking for ads to read, at least not on purpose. You should realize by now that you need to produce social media content that is informative, entertaining, and thought-provoking, whether you do it all at once or in shifts.
Unfortunately, too many brands still think that the best way to get the most out of a post is to stuff it with links to their products or services, or fill a post with hashtags using every possible variation of relevant topics in the hopes of attracting more attention.
Both of these practices will make a post less appealing to look at and more like an advertisement. These days, you have to sell your brand by selling your authority, not your products or services. Offer people genuine value in exchange for their attention, and eventually, they'll find their way to your door without much effort.