How to Boost Your Email Marketing
Posted: Thu Dec 12, 2024 3:23 am
When it comes to getting a sale or prospect, it’s not just a tool that will get them to convert. The vast majority of the path to customer acquisition involves several stages before the sale, so in your marketing materials you need to make sure you have all the stages of that funnel covered.
One element that allows you to cover all of these stages at once is email marketing. If it’s not already part of your digital marketing process, it should be, as you’re likely to get the highest possible return on investment for your work.
However, to make this happen, you can’t just send marketing gambling data japan/ materials to everyone you come across. You need both the pre-planning and the emails that will guide your consumers through each stage of the marketing funnel.
Here are some tips to help you.
How to Boost Your Email Marketing
Staging your email content strategy
Before we get into the nuts and bolts of the different emails that should be included in your strategy, here’s a checklist of some of the pre-planning you should do:
Know your ultimate goal for each email:
Different emails work toward different goals. To know what your goal is, you need to have a clear understanding of the types of conversions you want to get. If you're trying to position yourself as a thought leader, are you trying to get more downloads or shares for your eBook or whitepaper? If you're a local business, are you trying to get more traffic to your store at your physical location? Specifying your purpose will govern what types of email to use.
Have a set content calendar:
Just like a blog, you'll want to have everything ready to send your emails. The reason for this is that different audiences respond to different frequencies - posting too many or too few emails, or sending them at the wrong time, can cause people to unsubscribe from your emails.
Decide how you are going to fill/replenish your email list:
Some people make the fatal mistake of doing an initial outreach blitz to their email lists, but stop there. B2C lists can decay at a rate of up to 30% per year, so make sure you're constantly working to get new customers to sign up, too.
The different emails you need
The welcome email
These days, people are treated like numbers – a little personalized touch can go a long way to improve your brand perception. A welcome email when someone signs up for your email list is a great way to get started. In addition to showing your appreciation, you can also give them a brief preview of some of the content/offers they’ll receive as part of your email list. This can help build anticipation for your future emails.
The email newsletter
Some people may tell you that this format is dead, but they couldn't be further from the truth. What is true is that people's inboxes are filling up faster than ever, so if you want to use email marketing, you need to make sure that the information you're sending is appropriate and useful to your readers. Many newsletters focus on news happening at the company they subscribed to, and while that can be helpful, it can be a good idea to try mixing in repurposed content from your company's blog. This can give you a fresh look at your content and make your newsletter more informative and useful.
Product Update Emails
Generally speaking, people aren't interested in opening an email about some random product. After all, what's the difference between this and watching a commercial?
The key to product update emails is to make sure you are:
Reaching your audience with real and relevant updates
Targeting people based on where they are in your purchase funnel (i.e., pre-purchase, or already a customer)
For example, a product update email that talks about your new vacuum cleaner, targeted at people who have already purchased your vacuum cleaner, is likely to fail, however, a web design platform that shares regular updates about new features is a valuable service.
Value-added email
Let's face it: when it comes to getting people's attention, there's nothing like a chance to get something for free.
This is something commonly seen on retail store email lists, as a way to thank people for being on your email list, or to send a coupon code or exclusive offer from time to time. In some cases, you can provide added value in another way, such as an exclusive eBook or other piece of content for your email subscribers.
Image result for email marketing
Track your email statistics
Along with using different types of email, you'll also want to invest in some sort of analytics platform/software, to determine exactly what your best options will be.
The reason for this is that your audience may respond better to some types of emails than others. Using data will help you refine your email strategy even further, to work towards those all-important conversions.
One element that allows you to cover all of these stages at once is email marketing. If it’s not already part of your digital marketing process, it should be, as you’re likely to get the highest possible return on investment for your work.
However, to make this happen, you can’t just send marketing gambling data japan/ materials to everyone you come across. You need both the pre-planning and the emails that will guide your consumers through each stage of the marketing funnel.
Here are some tips to help you.
How to Boost Your Email Marketing
Staging your email content strategy
Before we get into the nuts and bolts of the different emails that should be included in your strategy, here’s a checklist of some of the pre-planning you should do:
Know your ultimate goal for each email:
Different emails work toward different goals. To know what your goal is, you need to have a clear understanding of the types of conversions you want to get. If you're trying to position yourself as a thought leader, are you trying to get more downloads or shares for your eBook or whitepaper? If you're a local business, are you trying to get more traffic to your store at your physical location? Specifying your purpose will govern what types of email to use.
Have a set content calendar:
Just like a blog, you'll want to have everything ready to send your emails. The reason for this is that different audiences respond to different frequencies - posting too many or too few emails, or sending them at the wrong time, can cause people to unsubscribe from your emails.
Decide how you are going to fill/replenish your email list:
Some people make the fatal mistake of doing an initial outreach blitz to their email lists, but stop there. B2C lists can decay at a rate of up to 30% per year, so make sure you're constantly working to get new customers to sign up, too.
The different emails you need
The welcome email
These days, people are treated like numbers – a little personalized touch can go a long way to improve your brand perception. A welcome email when someone signs up for your email list is a great way to get started. In addition to showing your appreciation, you can also give them a brief preview of some of the content/offers they’ll receive as part of your email list. This can help build anticipation for your future emails.
The email newsletter
Some people may tell you that this format is dead, but they couldn't be further from the truth. What is true is that people's inboxes are filling up faster than ever, so if you want to use email marketing, you need to make sure that the information you're sending is appropriate and useful to your readers. Many newsletters focus on news happening at the company they subscribed to, and while that can be helpful, it can be a good idea to try mixing in repurposed content from your company's blog. This can give you a fresh look at your content and make your newsletter more informative and useful.
Product Update Emails
Generally speaking, people aren't interested in opening an email about some random product. After all, what's the difference between this and watching a commercial?
The key to product update emails is to make sure you are:
Reaching your audience with real and relevant updates
Targeting people based on where they are in your purchase funnel (i.e., pre-purchase, or already a customer)
For example, a product update email that talks about your new vacuum cleaner, targeted at people who have already purchased your vacuum cleaner, is likely to fail, however, a web design platform that shares regular updates about new features is a valuable service.
Value-added email
Let's face it: when it comes to getting people's attention, there's nothing like a chance to get something for free.
This is something commonly seen on retail store email lists, as a way to thank people for being on your email list, or to send a coupon code or exclusive offer from time to time. In some cases, you can provide added value in another way, such as an exclusive eBook or other piece of content for your email subscribers.
Image result for email marketing
Track your email statistics
Along with using different types of email, you'll also want to invest in some sort of analytics platform/software, to determine exactly what your best options will be.
The reason for this is that your audience may respond better to some types of emails than others. Using data will help you refine your email strategy even further, to work towards those all-important conversions.