Street Marketing: How to Organize a Successful Event?
Posted: Wed Dec 11, 2024 10:45 am
When it comes to organizing an event, there are numerous formats to carry it out. One of them is Street Marketing , a trend that has been gaining importance over time.
Street Marketing consists of a set of communication techniques and strategies that are carried out in a public space with the aim of surprising and interacting linkedin phone number data with the target in a direct way. Nowadays, there are numerous ways to apply Street Marketing and its use has evolved considerably over the years. In this article, we will talk about everything you need to know about Street Marketing and how you need to communicate your brand on the street by organizing a successful event.
What is Street Marketing?
Street marketing covers all promotional actions carried out in public spaces. However, these actions are not usually conventional . What these techniques seek is to draw the attention of passers-by to what is being promoted, in order to generate a greater impact and gain visibility .
Considering that the main objective of these strategies is to connect with the audience in an environment that is familiar to them, the actions carried out are characterized by being very visual and participatory. In addition, it is common to choose to play with the surprise factor , connecting with people's emotions .
The advantages of Street Marketing
Following what was mentioned above, we can highlight different advantages of Street Marketing. The most important ones are:
The notoriety
Street marketing seeks to generate awareness through expressions in public spaces , introducing itself into the spaces that are habitual for people. In this way, a brand can achieve visibility through eye-catching actions in the spaces where the target public circulates.
Adjustment to all types of budgets
Nowadays, there are different ways to apply Street Marketing . From clever signs at bus stops to large installations placed in strategic locations. This makes them strategies capable of adapting to all types of budgets.
Direct experience with the audience
By creating a form of advertising that is placed in the spaces where people move around, a direct contact experience is generated with the audience. It is an effective way to attract their attention and become part of their daily lives .
Creating content for the media
Finally, Street Marketing has the benefit of creating content that can then be exploited in other media. Social networks, the media, among other platforms, are excellent spaces to disseminate the action that has been carried out.
What are the objectives of Street Marketing?
When choosing Street Marketing as a format for organizing an event, one of its main objectives must be clear: to gain notoriety through an effective means . Basically, what these strategies seek is to generate noise , to provoke something that attracts attention, appealing to the greatest creativity . It is a way of surprising the public you want to reach, using real-world media.
It is through surprise, through the impact of the message, that two things can be achieved. On the one hand, it creates a memory that is difficult to erase in the minds of people who have encountered that expression. On the other hand, it manages to capture the attention of the media , of influencers, as well as reaching users' social networks.
Street Marketing consists of a set of communication techniques and strategies that are carried out in a public space with the aim of surprising and interacting linkedin phone number data with the target in a direct way. Nowadays, there are numerous ways to apply Street Marketing and its use has evolved considerably over the years. In this article, we will talk about everything you need to know about Street Marketing and how you need to communicate your brand on the street by organizing a successful event.
What is Street Marketing?
Street marketing covers all promotional actions carried out in public spaces. However, these actions are not usually conventional . What these techniques seek is to draw the attention of passers-by to what is being promoted, in order to generate a greater impact and gain visibility .
Considering that the main objective of these strategies is to connect with the audience in an environment that is familiar to them, the actions carried out are characterized by being very visual and participatory. In addition, it is common to choose to play with the surprise factor , connecting with people's emotions .
The advantages of Street Marketing
Following what was mentioned above, we can highlight different advantages of Street Marketing. The most important ones are:
The notoriety
Street marketing seeks to generate awareness through expressions in public spaces , introducing itself into the spaces that are habitual for people. In this way, a brand can achieve visibility through eye-catching actions in the spaces where the target public circulates.
Adjustment to all types of budgets
Nowadays, there are different ways to apply Street Marketing . From clever signs at bus stops to large installations placed in strategic locations. This makes them strategies capable of adapting to all types of budgets.
Direct experience with the audience
By creating a form of advertising that is placed in the spaces where people move around, a direct contact experience is generated with the audience. It is an effective way to attract their attention and become part of their daily lives .
Creating content for the media
Finally, Street Marketing has the benefit of creating content that can then be exploited in other media. Social networks, the media, among other platforms, are excellent spaces to disseminate the action that has been carried out.
What are the objectives of Street Marketing?
When choosing Street Marketing as a format for organizing an event, one of its main objectives must be clear: to gain notoriety through an effective means . Basically, what these strategies seek is to generate noise , to provoke something that attracts attention, appealing to the greatest creativity . It is a way of surprising the public you want to reach, using real-world media.
It is through surprise, through the impact of the message, that two things can be achieved. On the one hand, it creates a memory that is difficult to erase in the minds of people who have encountered that expression. On the other hand, it manages to capture the attention of the media , of influencers, as well as reaching users' social networks.