Digital marketing figures and statistics 2024 in ecuador
Posted: Wed Dec 11, 2024 9:55 am
A macroeconomic context to start
Digital marketing statistics and general data on the digital ecosystem in Ecuador
How traffic is split from various devices
And who rules the browsers?
The overwhelming numbers of search engines
What do Ecuadorians search for on Google?
What do Ecuadorians watch on streaming platforms?
Netflix
Disney
Prime
The Social Media Show in Ecuador
Social media and its role in web traffic
What happens on each social network?
Facebook
YouTube
Instagram
Ecuadorians in the mobile “universe”
Mobile Web Traffic
E-commerce Ecuador
Located in the heart of South America, Ecuador gambling data taiwan phone number represents a vital link in the socioeconomic, cultural and environmental fabric of Latin America. Despite its relatively small size, this Andean country is a microcosm of the diversity that characterizes the region, from its imposing peaks of the Andes to the biodiverse waters of the Amazon and the unique charm of the Galapagos Islands.
Likewise, there is diversity in the digital ecosystem. This is revealed in the Global Digital Report 2024 by Meltwater and We Are Socia , which is why, from Digital Marketing Agency (AMD), we carried out an analysis of what was found for the country and showed you the global digital marketing statistics and, particularly, for Ecuador .
To begin with, at a global level, there are clear considerations and trends that apply to most countries, there are some consumption patterns that change, but in general there are actions that predominate, such as the following:
An unprecedented figure was reached in the use of social networks.
There has been an increase in the amount of time we spend online.
A change has occurred in the world's "favorite" social network.
The television audience experienced a decline in the number of viewers.
Interesting insights are emerging regarding total global digital advertising spend.
The statistics related to hashtags on TikTok are surprisingly high.
We can say that, according to We Are Social, “the 'preferred' social network worldwide this year is Instagram, which took the top spot from last year from WhatsApp, backed by 16.5% of Internet users between 16 and 64 years old who say that Instagram is their favorite platform, leaving WhatsApp in second place with 16.1%.”
It was also found that digital advertising spending increased by 10%, reaching a figure of around $720 billion for digital ads last year. In line with this, money for social ads increased by 9.3% and settled at $207 billion USD, in addition to this, money allocated to influencer marketing increased by 17%.
A macroeconomic context to start
image 2
It was found that the country has a population of 18.2 million people, in addition to 17.5 million mobile cellular connections, on the other hand, 15 million people use the Internet, which meant an increase of almost 4% in the last year. So brands, Ecuadorians are very digital-savvy.
image 5
It is always important to take into account the financial situation of caregiving: in this regard, it is relevant to understand that the GDP reaches 118.7 billion dollars, where most people have access to basic water, electricity and sewage services.
Digital marketing statistics and general data on the digital ecosystem in Ecuador
image 1
The total number of Internet users reaches 83% of the population, and the percentage of users who use social networks through mobile devices reaches 99%, which is very telling of how brands have to focus when structuring digital marketing plans and paid digital advertising.
image
The growth of Internet users in Ecuador has been constant over the last few years, which suggests that it will not stop soon and will reach 100% of the population. Another aspect that brands must analyze when creating their digital marketing plans and how they want to approach their audiences.
Digital marketing statistics and general data on the digital ecosystem in Ecuador
How traffic is split from various devices
And who rules the browsers?
The overwhelming numbers of search engines
What do Ecuadorians search for on Google?
What do Ecuadorians watch on streaming platforms?
Netflix
Disney
Prime
The Social Media Show in Ecuador
Social media and its role in web traffic
What happens on each social network?
YouTube
Ecuadorians in the mobile “universe”
Mobile Web Traffic
E-commerce Ecuador
Located in the heart of South America, Ecuador gambling data taiwan phone number represents a vital link in the socioeconomic, cultural and environmental fabric of Latin America. Despite its relatively small size, this Andean country is a microcosm of the diversity that characterizes the region, from its imposing peaks of the Andes to the biodiverse waters of the Amazon and the unique charm of the Galapagos Islands.
Likewise, there is diversity in the digital ecosystem. This is revealed in the Global Digital Report 2024 by Meltwater and We Are Socia , which is why, from Digital Marketing Agency (AMD), we carried out an analysis of what was found for the country and showed you the global digital marketing statistics and, particularly, for Ecuador .
To begin with, at a global level, there are clear considerations and trends that apply to most countries, there are some consumption patterns that change, but in general there are actions that predominate, such as the following:
An unprecedented figure was reached in the use of social networks.
There has been an increase in the amount of time we spend online.
A change has occurred in the world's "favorite" social network.
The television audience experienced a decline in the number of viewers.
Interesting insights are emerging regarding total global digital advertising spend.
The statistics related to hashtags on TikTok are surprisingly high.
We can say that, according to We Are Social, “the 'preferred' social network worldwide this year is Instagram, which took the top spot from last year from WhatsApp, backed by 16.5% of Internet users between 16 and 64 years old who say that Instagram is their favorite platform, leaving WhatsApp in second place with 16.1%.”
It was also found that digital advertising spending increased by 10%, reaching a figure of around $720 billion for digital ads last year. In line with this, money for social ads increased by 9.3% and settled at $207 billion USD, in addition to this, money allocated to influencer marketing increased by 17%.
A macroeconomic context to start
image 2
It was found that the country has a population of 18.2 million people, in addition to 17.5 million mobile cellular connections, on the other hand, 15 million people use the Internet, which meant an increase of almost 4% in the last year. So brands, Ecuadorians are very digital-savvy.
image 5
It is always important to take into account the financial situation of caregiving: in this regard, it is relevant to understand that the GDP reaches 118.7 billion dollars, where most people have access to basic water, electricity and sewage services.
Digital marketing statistics and general data on the digital ecosystem in Ecuador
image 1
The total number of Internet users reaches 83% of the population, and the percentage of users who use social networks through mobile devices reaches 99%, which is very telling of how brands have to focus when structuring digital marketing plans and paid digital advertising.
image
The growth of Internet users in Ecuador has been constant over the last few years, which suggests that it will not stop soon and will reach 100% of the population. Another aspect that brands must analyze when creating their digital marketing plans and how they want to approach their audiences.