Digital natives diversify the rental journey
Posted: Wed Dec 11, 2024 9:45 am
Finding the right integrated marketing mix and taking a diversified approach reduces your risk.
Ensure your site has everything needed (chatbots for basic questions, easy contact info, tour scheduling, etc.) to get a renters in the door.
Social platforms allow you to be creative in new ways and connect with your potential residents on their level.
About 95% of prospects are going to read reviews about a property and it will factor into their decision.
The apartment search process has morphed drastically, even over the last few years. It’s not enough to smile when a prospect walks through the door. Communities need to appeal to potential renters long before the tour takes place, and they need to embrace and strategically leverage a mix of digital platforms to reach their audience.
Internet listing services (ILS) are still the primary tool for prospective renters to search for their next apartment, but other factors will ultimately decide whether they want to live gambling data singapore phone number somewhere — and all before they even set foot on a property. The digital environment has opened the door to a greater accumulation of information for prospects. It’s essential for owner/operators and communities to have every touchpoint functioning at the highest level, particularly with the competition for renters intensifying.
Integrated marketing
Never put all your marketing eggs in one digital basket. You should have consistency across the various channels you use, but you should also explore multiple avenues for maximum market impact. It’s critical to take a big-picture approach to marketing because not everything can be measured equally. There’s also no way to know when a channel that appears to produce lower results will catch fire and drive more leads. Your marketing team should show no fear when it comes to trying new tactics. Finding the right mix and the best balance takes time, and utilizing a diversified approach reduces your risk and allows for more flexible creativity.
All of your properties are not going to appeal to all prospects, and the same goes for your digital marketing efforts. This requires marketing teams to customize campaigns so they best attract the target audience.
Marketplaces
Even with Google, property websites and social media, apartment marketplaces (Internet Listing Sites) remain the dominant choice for apartment searches. Nearly 90% of all prospective residents still use at least one ILS and a majority choose to search on three or more, according to data collected by Rent. Beyond providing a comprehensive overview of your homes and amenities, your listing description should be something that connects with prospects and encourages them to schedule a tour. Take advantage of all the extras that an ILS can offer. Street views, aerial views, Walk Scores, Transit Scores, the surrounding neighborhood — anything that might be a factor. Modern renters are sponges that soak up all the information they can about a potential home. Give that to them.
Being at the top of the list is vital to getting that lease signed. A simple description will fill the space, but telling searchers why they should choose your community is more likely to appeal. This should also be consistent with the branding and messaging across all your digital platforms.
Ensure your site has everything needed (chatbots for basic questions, easy contact info, tour scheduling, etc.) to get a renters in the door.
Social platforms allow you to be creative in new ways and connect with your potential residents on their level.
About 95% of prospects are going to read reviews about a property and it will factor into their decision.
The apartment search process has morphed drastically, even over the last few years. It’s not enough to smile when a prospect walks through the door. Communities need to appeal to potential renters long before the tour takes place, and they need to embrace and strategically leverage a mix of digital platforms to reach their audience.
Internet listing services (ILS) are still the primary tool for prospective renters to search for their next apartment, but other factors will ultimately decide whether they want to live gambling data singapore phone number somewhere — and all before they even set foot on a property. The digital environment has opened the door to a greater accumulation of information for prospects. It’s essential for owner/operators and communities to have every touchpoint functioning at the highest level, particularly with the competition for renters intensifying.
Integrated marketing
Never put all your marketing eggs in one digital basket. You should have consistency across the various channels you use, but you should also explore multiple avenues for maximum market impact. It’s critical to take a big-picture approach to marketing because not everything can be measured equally. There’s also no way to know when a channel that appears to produce lower results will catch fire and drive more leads. Your marketing team should show no fear when it comes to trying new tactics. Finding the right mix and the best balance takes time, and utilizing a diversified approach reduces your risk and allows for more flexible creativity.
All of your properties are not going to appeal to all prospects, and the same goes for your digital marketing efforts. This requires marketing teams to customize campaigns so they best attract the target audience.
Marketplaces
Even with Google, property websites and social media, apartment marketplaces (Internet Listing Sites) remain the dominant choice for apartment searches. Nearly 90% of all prospective residents still use at least one ILS and a majority choose to search on three or more, according to data collected by Rent. Beyond providing a comprehensive overview of your homes and amenities, your listing description should be something that connects with prospects and encourages them to schedule a tour. Take advantage of all the extras that an ILS can offer. Street views, aerial views, Walk Scores, Transit Scores, the surrounding neighborhood — anything that might be a factor. Modern renters are sponges that soak up all the information they can about a potential home. Give that to them.
Being at the top of the list is vital to getting that lease signed. A simple description will fill the space, but telling searchers why they should choose your community is more likely to appeal. This should also be consistent with the branding and messaging across all your digital platforms.