Demand Generation B2B: Your Future Customers Need You!
Posted: Tue Dec 03, 2024 6:42 am
We all know the benefits of lead generation , but it is equally important to develop a complementary strategy to the generation of qualified contacts to really get the most out of your B2B digital marketing.
If you want to “rekindle” interest in your product or service even before sales negotiations begin, a demand generation strategy can make all the difference.
On which touchpoints does demand generation take place and what are the france phone number library moves to make yourself noticed in increasingly competitive market segments and successfully increase the number of prospects truly interested in your products or services? Let's find out together.
What is demand generation?
Giving a definition of demand generation is simple: as the name itself suggests, demand generation (in Italian “market demand generation”) is the set of techniques that generate attention towards your product or service across multiple channels and touchpoints.
Demand generation activities do not so much include activities that promote the sale of a product or service, but above all those that aim to educate, deepen and gain trust , even without directly pushing for conversion or purchase.
One of the most widespread demand generation tools, in B2B as well as B2C, is your website's blog . To be successful, your content strategy , which includes regularly writing articles relevant to the services your company offers, must therefore take into account not only positioning on search engines, but also and above all the possibility of offering the public valuable , original and significant content.
B2B demand generation, what changes?
The B2B sector is characterized by the length of the average sales cycle: according to HubSpot data , a business-to-business negotiation can last even more than six months before closing, due to the number of stakeholders involved and a greater consideration of the risk and benefit factors for the company involved.
Unlike the B2C sector, in the B2B sector it is much more difficult to leverage the final consumer's propensity to impulsively purchase products or services already seen previously thanks to remarketing, or to stay on the crest of the wave thanks to hype cycles and communities on social networks.
B2B demand generation therefore focuses not only on creating a need for a product or service, but also on the possibility of making the brand a guarantee of trust and professionalism for the contents and practices shared with the market.
A perfect example of a company able to make the most of B2B demand generation is the aforementioned HubSpot .
Not only does HubSpot offer a complete and scalable inbound marketing platform , but – thanks to the content provided for free on the blog and in the HubSpot Academy section – it also represents a true point of reference for marketing and communication professionals, regardless of whether they have purchased the product or not.
If you want to “rekindle” interest in your product or service even before sales negotiations begin, a demand generation strategy can make all the difference.
On which touchpoints does demand generation take place and what are the france phone number library moves to make yourself noticed in increasingly competitive market segments and successfully increase the number of prospects truly interested in your products or services? Let's find out together.
What is demand generation?
Giving a definition of demand generation is simple: as the name itself suggests, demand generation (in Italian “market demand generation”) is the set of techniques that generate attention towards your product or service across multiple channels and touchpoints.
Demand generation activities do not so much include activities that promote the sale of a product or service, but above all those that aim to educate, deepen and gain trust , even without directly pushing for conversion or purchase.
One of the most widespread demand generation tools, in B2B as well as B2C, is your website's blog . To be successful, your content strategy , which includes regularly writing articles relevant to the services your company offers, must therefore take into account not only positioning on search engines, but also and above all the possibility of offering the public valuable , original and significant content.
B2B demand generation, what changes?
The B2B sector is characterized by the length of the average sales cycle: according to HubSpot data , a business-to-business negotiation can last even more than six months before closing, due to the number of stakeholders involved and a greater consideration of the risk and benefit factors for the company involved.
Unlike the B2C sector, in the B2B sector it is much more difficult to leverage the final consumer's propensity to impulsively purchase products or services already seen previously thanks to remarketing, or to stay on the crest of the wave thanks to hype cycles and communities on social networks.
B2B demand generation therefore focuses not only on creating a need for a product or service, but also on the possibility of making the brand a guarantee of trust and professionalism for the contents and practices shared with the market.
A perfect example of a company able to make the most of B2B demand generation is the aforementioned HubSpot .
Not only does HubSpot offer a complete and scalable inbound marketing platform , but – thanks to the content provided for free on the blog and in the HubSpot Academy section – it also represents a true point of reference for marketing and communication professionals, regardless of whether they have purchased the product or not.