If we apply these concepts to marketing, we obtain a well-known technique: geomarketing , which consists of directing commercial campaigns to specific groups of people, in a certain geographic area and with similar consumption habits or profiles.
We can define social listening as a social listening technique that allows companies to know everything that is said about their brand on social networks, through impacts of overseas chinese consumers in uk different monitoring tools. The objective of this social listening is none other than to evaluate the impact that conversations on social networks have on the reputation of a brand.
Social listening monitors social networks and the Internet, identifying comments, conversations, opinions, and even user data, and, combined with geomarketing, presents the results obtained in the form of a map on a geographic plan of a specific territory.
Benefits of Social Listening and Geomarketing
Do you know the advantages of applying social listening and geomarketing to your company? The main advantage is that, through data monitoring, we can know at all times what users say about a brand and where those users are located , but also:
Gain valuable user insights to improve customer experience .
Understanding the consumer: how they think, what they need.
Detect problems to make decisions quickly.
Measure the acceptance of actions or campaigns, to make adjustments or improvements.
Avoid reputation crises by solving misunderstandings before they become serious problems.
Discover potential customers who may be interested in our products.
Gain insights to establish a more effective strategy.
Analyze the sentiment that a specific brand or campaign arouses on social media and in comment pages.
We have a lot of useful information at our disposal that we can use to benefit a company or brand. The key is knowing how to use the information.
Using social listening combined with geomarketing gives us the opportunity to know where the people who talk about our company are and what they are saying about it. This will give us keys to improve our customer service, identify twins, and locate new areas for business expansion.
Examples of combinations of Social Listening and Geomarketing
The best way to understand what these two disciplines consist of is with real examples of social listening in brands that apply these tools to their strategy.